Feel Good Beauty brand butter LONDON, best known for their 10- Free Nail Lacquers and clean beauty must-haves, announce the exciting new release of their 2023 Spring Shade Extension. The new launch includes four brand new 10X Patent Shine Nail Lacquers in soft shades influenced by the "coastal grandma" trend that are perfect for Spring. These colours fill a gap in the butter LONDON lineup as the new cottage-core-inspired line includes more pastel-toned colours that are different from the current shades offered.
ATLANTA, March 1, 2023 /PRNewswire-PRWeb/ -- Feel Good Beauty brand butter LONDON, best known for their 10- Free Nail Lacquers and clean beauty must-haves, announce the exciting new release of their 2023 Spring Shade Extension. The new launch includes four brand new 10X Patent Shine Nail Lacquers in soft shades influenced by the "coastal grandma" trend that are perfect for Spring. These colours fill a gap in the butter LONDON lineup as the new cottage-core-inspired line includes more pastel-toned colours that are different from the current shades offered.
"I describe this season as fun, flirty and crisp," said Julie Campbell, EVP & CMO of butter LONDON. "The shades can serve as that perfect statement accessory, or they can be the finishing tailored touch."
The new shade extension was created to celebrate nature with whimsical colours to express the blissfulness of warm sunshine with lighter shades that feel like a breath of fresh Spring air. The new shade extension features four colours inspired by the countryside and includes Garden Party, a green crème that is as fresh as dew-covered Spring grass, Bespoke Lace, a sheer white overcoat that leaves behind a delicate flower-like design, Cotswolds Cottage, a timeless and agreeable taupe crème and Bit Of Sunshine a mellow, easy-going yellow crème with bursts of optimism.
These new cheeky colours can be used alone or can be mixed and matched together to create innovative, on-trend nail art designs. Each of these new colours features our Patent Shine 10X good-for your nails formula that is proven to promote brighter, stronger, healthier-looking nails. The patented Shock Resisting Polymer Technology delivers a gel-like finish and undeniable shine with up to 10 days of wear. Formulated with Diamond Powder, UV Absorbers, and Bamboo Extract, these nail lacquers promote a brighter, stronger, healthier-looking appearance.
"butter London's Shock Resistance Polymer Technology provides chip resistance for long wear, similar to a gel manicure, but without the need to cure with UV light," says board-certified New York-based dermatologist Dr. Hadley King. "This is important because exposure to UV light is responsible for photoaging of the skin on the hands--contributing to dark spots, fine lines and thinning of the skin."
All butter LONDON Patent Shine 10X Nail Lacquer hues are gluten-free, paraben-free and always cruelty-free. The 10-Free formula does not contain Formaldehyde, Formaldehyde Resin, DBP, Toluen, Camphor, Ethyl Tosylamide, Xylene, or TPHP for Feel Good Beauty® you can trust!
To learn more about the award-winning Patent Shine 10X Nail Lacquer collection and other best-selling beauty and nail products, visit butterlondon.com.
About butter LONDON
Founded in 2005 by a British entrepreneur and London's premier fashion manicurist, butter LONDON™ catapulted into the runway world bringing a refreshingly hip and better-for-you fashion sense to nail care. The trailblazing luxury approach—fueled with a skincare-inspired ingredient philosophy—quickly made butter LONDON a world-renowned, high-fashion 3-Free nail care brand. Today, we create fun, imaginative, good-for-you makeup, body and nail care products using the same ingenious Crafted with Skincare™ approach to formulations. Our nail collection is 10-Free and our clean makeup collection is always free of parabens, mineral oil, petrolatum, sodium lauryl sulfate, phthalates, BHA and triclosan. We believe beauty should leave you feeling happy and looking polished. butter LONDON is Feel Good Beauty® you can trust.
Media Contact
Kaitlyn Cook, Astral Brands, 678-303-3088, [email protected]
SOURCE butter LONDON
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