Naked Truth® Premium Chicken Now Available At Whole Foods Market
This week, Metro Atlanta-based premium chicken producer, Wayne Farms LLC announced that Whole Foods Market had added its NAKED TRUTH® Premium Chicken line to store meat departments nationwide. The new, fully cooked, flash frozen chicken products offer unique attributes and flavors for health, convenience and a superior eating experience. Featured on-package include: all natural (no artificial ingredients), no preservatives, no nitrates or nitrites; 100 percent vegetarian diet (no animal by products); no antibiotics ever, and three of the four products are gluten free. Retail prices for the new offerings range from $5.99 to $6.99 and individual products include: sous vide-prepared Flame Grilled Chicken Breasts; Grilled Chicken Breast Chunks; Oven Roasted Chicken Wings and Waffle Flavored Chicken Bites.
ATLANTA, May 7, 2019 /PRNewswire-PRWeb/ -- The packages also feature the Global Animal Partnership (GAP) Step 2 certification, a designation supported by the American Society for the Prevention of Cruelty to Animals' (ASPCA®) 'Shop With Your Heart' program. The Shop With Your Heart program is a campaign designed to make it easier for consumers to find responsibly sourced products in a crowded meat space. As package claims become more numerous and confusing, the GAP Step 2 label verifies animal welfare standards that set products apart from those brought-to-market using conventional care standards, GAP Step 2 standards include giving chickens more space and an enriched indoor environment that allows them to perform natural behaviors. GAP standards are independently verified by third-party audit on an annual basis.
"The ASPCA applauds NAKED TRUTH® Premium Chicken and Whole Foods Market for increasing the access and awareness of welfare-certified options," said Nancy Roulston, Director of Corporate Policy, ASPCA Farm Animal Welfare Program. "We would like to see welfare-certified products offered in every protein category in every retailer nationwide so that all Americans can shop in line with their values."
The ASPCA's 'Shop With Your Heart' program was launched in 2016 to help inform consumers about options in the marketplace that better reflect their personal values including those bearing animal welfare certifications, and plant-based products. Global Animal Partnership (GAP) Step 2 program standards include greater farmer documentation requirements; as well as increased light intensity, room to roam, and the addition of enrichments to further support natural behavior, inside chicken houses. The GAP program audits each farm for compliance.
More Product Specifics
Products currently available in all Whole Foods Market stores, nationwide, include:
Flame Grilled Chicken Breast Fillets—two, five-ounce, individually wrapped chicken breast fillets, gluten free
Grilled Chicken Breast Chunks—lightly marinated in a savory broth and flame grilled; four servings per package, gluten free
Waffle Flavored Chicken Bites—savory chicken bites lightly breaded in a sweet waffle flavored batter; four servings per package
Oven Roasted Chicken Wings—crispy chicken wings, ready to sauce or season; four servings per package, gluten free
Consumer Support
Consumers will find farmer stories, recipe ideas, and a brand blog at nakedtruthchicken.com. They will be able to get their questions asked and answered, both online at justask(at)nakedtruthchicken(dot)com or by calling the NAKED TRUTH® Premium Chicken consumer care line at: 1-800-525-6911.
Consumers can learn more about the ASPCA's "Shop With Your Heart" program, and sign-up to receive information about the brands and products included here.
About NAKED TRUTH® Premium Chicken. Believably Good.
Since 2017, NAKED TRUTH® Premium Chicken has offered an all natural*, quality taste experience with verified care practices behind every delicious bite. Products are Global Animal Partnership Step 2 Rated, which means added animal care practices that consumers seek around lighting, enrichments, and density in chicken houses. With no antibiotics ever and a vegetable- and grain-based diet, the brand was developed to meet the needs of conscience consumers who want to know, with 100% confidence, that there's care and integrity behind the chicken on their plates.
*No artificial ingredients. Minimally processed.
About Global Animal Partnership (GAP). Improving the lives of farm animals, step-by-step™.
Global Animal Partnership is one of the largest animal welfare certification labeling programs in North America. We set the standard for how farm animals are raised - positively impacting 290+ million farm animals each year through our 5-Step® Animal Welfare Certification Program. Our labels provide consumers an easy way to identify how animals were raised while also allowing for continuous improvement on-farm. GAP ensures our farm animal welfare standards are being met on every farm – not just a sample. This level of detail is important to us, so when consumers see our label, they feel good about the meat they eat.
SOURCE Wayne Farms, LLC
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