Napa Valley Wine Academy and VingDirect Announce Strategic Partnership

Share Article

Napa Valley Wine Academy and VingDirect team up to offer On-Demand Courses Relevant to the Direct-to-Consumer segment of the Wine Industry

News Image
VingDirect is the leader in wine industry sales and marketing education, and we are proud to partner with VingDirect to offer our students access to expanded superior online business education

Napa Valley Wine Academy, 2019 WSET Global Educator of the Year, announced a partnership with VingDirect, the award-winning leader in online Direct To Consumer sales and marketing courses for the wine industry.

In addition to cross-promotion of their respective online courses, Napa Valley Wine Academy has launched the first of two critical VingDirect courses for the DTC market on the Academy’s online platform. The Advanced Wine Sales course empowers participants to identify and eliminate personal selling barriers and trains them to acknowledge and respond to objections, along with other critical DTC training, over five video lessons (totaling 60 minutes), quizzes, worksheets, training tips and a final exam leading to Certification. The Converting Guests to Wine Club Members course includes six video lessons totaling 95 minutes of training with quizzes, worksheets, a final exam, and Certification. Certificates are provided upon successful completion of either course, and each includes twelve (12) months of access.

“VingDirect is the leader in wine industry sales and marketing education, and we are proud to partner with VingDirect to offer our students access to expanded superior online business education,” said Christian Oggenfuss, founder of Napa Valley Wine Academy. “Our students and clients expect exceptional-quality content and a seamless online learning experience; VingDirect’s online courses deliver in both regards.”

VingDirect Founder and President, Tammy Boatright, has 25+ years of direct marketing and general management experience and frequently speaks at industry conferences. The company is a past recipient of the North Bay Business Journal’s Direct to Consumer award for the wine industry, and its customer list includes top winery clients. VingDirect will promote Napa Valley Wine Academy’s internationally-recognized WSET courses to its clients, through the VingDirect online portal.

“This partnership will provide certification to students who seek to enter the wine industry and those who wish to advance their sales and marketing careers in the wine industry,” explains Tammy Boatright. We are very excited to partner with Napa Valley Wine Academy and to offer their WSET courses to VingDirect winery clients.”

Napa Valley Wine Academy is America’s Premier Wine School™ and the two-time winner of the WSET Global Wine Educator of the Year, having won in 2016 and 2019, making it the most awarded WSET wine school in the world. The Academy is based in Napa Valley, California, with ten locations across the United States and Online. The Academy is proud to be an approved program provider of the internationally recognized WSET (Wine & Spirit Education Trust) series of wine, spirit, and sake courses (including WSET Levels 1 through 4 in Wine) as well as a full suite of online classes and a host of other specialty classes ideal for enthusiasts and critical for wine and beverage industry professionals.

For more information about the Napa Valley Wine Academy and its numerous courses and experiences, visit

VingDirect was founded in 2008 to help family wineries grow their direct to consumer sales. Working with wineries across the United States, VingDirect uses a collaborative approach to create customized solutions to increase direct to consumer sales. VingDirect believes in making education and information affordable and accessible to wine industry professionals. The VingDirect education portal is the largest wine industry repository of direct to consumer education, resources, and information.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Catherine Bugué

Lindsay Kana
Visit website