By learning how to uncover what PDMA is calling ‘innovation whitespaces’ we can lead NAPCO and its customers to new opportunities in the market and accelerate new product development.
CHICAGO (PRWEB) May 02, 2019
NAPCO, Ltd. (North American Polymer Company), one of the country’s leading refinishing product developers and distributors, has announced plans to attend the Product Development and Management Association’s (PMDA) Innovation White Space Mini Conference: Developing into the Unknown on May 2, 2019 in Chicago.
One of NAPCO’s core focuses is innovation. The company’s commitment to this has been illustrated over the past few years with the release of entirely new lines of products and its expansion into the kitchen refinishing industry. However, to stay ahead and anticipate what the customer is looking for next, NAPCO looks to industry leaders like the ones featured at PDMA’s mini conference for guidance and inspiration.
“Customers need innovative products to solve their pain points,” said Dani Nichols, President of NAPCO. “By learning how to uncover what PDMA is calling ‘innovation whitespaces’ we can lead NAPCO and its customers to new opportunities in the market and accelerate new product development,” she added.
The conference will explore ways to find interstitial gaps in existing markets, strategies for altering the market landscape, and help attendees gain the experience necessary to identify unmet customer needs. The session will guide professionals through what happens when we are challenged to seek, conceive and create something that has not yet been explored.
“As the leader of research and development at NAPCO, I’m eager to gain some new perspectives that will help me address some of the issues that we encounter with refinishing products,” said Steve Zamborsky, R&D/Technical Manager at NAPCO. “Creating products that are environmentally-friendly and safe for refinishers as well as home owners, and still as effective as traditional refinishing products is a challenge that we have been addressing for years. We are grateful for the opportunity to learn from industry leaders at PDMA.”
NAPCO creates high-quality refinishing products for the bathroom and kitchen. In addition, the company offers one of the industry’s most sought-after training programs for those who want to learn the refinishing trade. For more information on NAPCO’s products or training courses at its headquarters in Skokie, Illinois – just outside of Chicago, call 800-888-1081 or chat with NAPCO online at http://www.NAPCOltd.com.
Since 1979, NAPCO, Ltd. (North American Polymer Company) has provided products, supplies, and training to professional bathroom and kitchen refinishers. NAPCO is headquartered just outside of Chicago, in Skokie, IL and services all 50 states and 5 foreign countries. If you are interested in refinishing your tub, tile, or counter top instead of replacing, call 1-800-888-1081 or visit https://www.napcoltd.com today.