“Our physical stores are at the center of our customer’s brand experience, so it makes sense to leverage that connection through the entire customer journey." says Cathy Barnett, Vice President, Digital Sales and Marketing, Zumiez.
SAN FRANCISCO (PRWEB) November 28, 2018
Narvar, the post-purchase experience leader, and Radius8, the pioneer in localization for retail, announced a partnership that integrates localized product recommendations with Narvar’s post-purchase experience. Specialty retailer Zumiez has deployed the new integration to create a more connected and personalized relationship between customers and their brand.
The post-purchase experience has become a key piece of the retail equation as shoppers desire a more connected experience across the online and offline worlds and seamless communication throughout their journey including tracking their orders and discovering new products. Retailers who use Narvar commonly see 25-35% click-through rate from tracking pages back to the site, leading to additional purchases and significant ROI. Naturally, location and proximity to a store presents a tremendous opportunity to engage consumers in the post-purchase journey and drive more revenue.
This combined solution provides localized product recommendations based on in-store inventory powered by the Radius8 Localization Cloud, to engage the highly valuable cross-channel shopper on Narvar’s platform to power in-store visits and conversion.
“Our customers shop Zumiez, they don’t shop channels, which means they simultaneously shop across multiple touchpoints. Our physical stores are at the center of our customer’s brand experience, so it makes sense to leverage that connection through the entire customer journey. Narvar and Radius8 enable us to deliver a more holistic, seamless experience.” says Cathy Barnett, Vice President, Digital Sales and Marketing, Zumiez.
The new Radius8 localization integration for the Narvar post-purchase experience is now available to all Radius8 and Narvar customers.
Narvar helps retailers inspire loyalty beyond reason. As an enterprise-grade customer experience platform serving 500+ retailers like Sephora, Patagonia, Home Depot, Gap, and Bose, Narvar enables seamless post-purchase experiences that retain, engage, and delight customers — from cart to doorstep, and beyond. With effortless order tracking, proactive communications, and seamless returns, Narvar applies machine learning across billions of interactions to simplify the everyday lives of consumers. For more information, visit narvar.com
Radius8 is a Localization platform that enables retailers to sell more to consumers by creating store-centric online experiences, and in-store experiences based on local digital demand. These experiences are now table stakes to meet today’s industry standards and consumer expectations and allow brands to improve profitability by increasing consumer engagement. Radius8 can generally be implemented in less than 30 days regardless of a retailer’s technology stack, and without requiring changes in store associate behavior or investing in new infrastructure. Customers who have adopted Radius8’s technology include GUESS, John Varvatos, Lucky Brand, Academy Sports + Outdoors, Orvis, Zumiez and many more.