NASCAR and HotelPlanner Ink Multi-Year Deal

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Leading Online Hotel Booking Platform to Serve as the ‘Official Online Booking Partner of NASCAR’

NASCAR announced today a multi-year partnership with HotelPlanner, designating the company as the “Official Online Booking Partner of NASCAR®.” HotelPlanner, the leading online seller of group hotel bookings and individual hotel stays worldwide, has been serving travelers since 2002 and will now offer its travel hotel booking platform for NASCAR’s corporate offices, and serve as a valued resource for the industry and fans.

As a key part of the partnership, HotelPlanner will have a customized hotel booking platform on enabling the industry and fans to conveniently book hotels for upcoming race weekends at the lowest available price. In the coming weeks, NASCAR fans, the most brand loyal in all sports, can look for special deal packages and sweepstakes on via HotelPlanner.

“As a customer-centric organization, we look forward to enhancing the lodging experience for millions of passionate NASCAR fans in the United States and abroad,” said Tim Hentschel, co-founder and CEO, HotelPlanner. “Our customized booking solution will make it easier than ever to book travel lodging for race days.”

HotelPlanner’s customized hotel booking solution is now available for NASCAR’s three national series – Monster Energy NASCAR Cup Series™, NASCAR Xfinity Series™ and NASCAR Gander Outdoors Truck Series™ as well as NASCAR’s regional series – K&N Pro Series East and West™, NASCAR Whelen Modified Tour™, NASCAR Pinty’s Series™, NASCAR Whelen Euro Series™ and NASCAR PEAK Mexico Series™.

“NASCAR is truly a global sport, sanctioning races across the country as well as in Canada, Mexico and Europe,” said Jon Tuck, chief revenue officer, NASCAR. “With years of experience in customized hotel booking, HotelPlanner will be a tremendous resource for our industry and provide our fans with a convenient, streamlined process to book lodging at NASCAR events throughout the year.” provides its hotel booking technology expertise to over five million customers globally while servicing an estimated $10 billion in hotel sourcing efforts in 2019. In addition to NASCAR, HotelPlanner partners with renowned sports teams and leagues, most notably, the NFL’s Washington Redskins, USA Triathlon and Street League Skateboarding.

The Monster Energy NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR Gander Outdoors Truck Series Playoffs will continue at ISM Raceway this weekend for the Bluegreen Vacations 500 (Nov. 10 at 2:30 p.m. ET on NBC, SiriusXM and MRN), the Desert Diamond Casino West Valley 200 (Nov. 9 at 3:30 p.m. ET on NBC, SiriusXM, and MRN) and the Lucas Oil 150 (Nov. 8 at 8:30 p.m. ET on FS1, SiriusXM and MRN), respectively.

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander Outdoors Truck Series™), three regional series, one local grassroots series, three international series and the Automobile Racing Club of America (ARCA). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit and, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).

About HotelPlanner:

HotelPlanner is the leading provider of online hotel reservations services in the global hotel marketplace, and an established resource for group event planners and hotel partners alike. Today, provides its travel technology expertise to over 5 million customers globally while servicing an estimated $10 billion in hotel sourcing efforts 2019.

The company’s robust technology and automated rate checkers provide customers with the guaranteed lowest available rates from a network of more than 100,000 quality hotel partners worldwide, making it easier and faster to book hotels for business meetings, conferences, weddings, conventions, family reunions, extended stays, tours, military reunions, church events, or any other group travels. With its new eRFP group booking system, “Book-in-Block” and licensing technologies, continues to advance the group booking process online for direct clients, market leading affiliates and hotel partners worldwide. With a mission statement geared towards, “Bringing People Together,” HotelPlanner & are the global experts for hotel sourcing, providing direct clients and market leading affiliates with unmatched group and event discounted room rates plus localized service levels not available at other travel companies.

HotelPlanner has provides hotel reservation service to Pro Sports Team clients, most notably, the Washington Redskins, USA Triathlon, Street League Skateboarding. On an international scale, clients have included, Clipper Round the World Yacht Race, European Professional Golfers (EuroPro), Triple Crown Sports, Matchroom Sport, Super League (Rugby), AFC Wimbledon, Euroleague Basketball, Millwall F.C., Hella Verona F.C., and Swansea F.C.    Need to confirm which deals area current…I think most of these have passed. Or we position

Founded in 2002 by CEO Tim Hentschel and CIO John Prince, the company provides 24/7 customer service and has offices in London, England (European Headquarters), Hong Kong (Asian Headquarters), Singapore, Amsterdam, West Palm Beach, FL (USA Headquarters), and Las Vegas, Nevada.

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