Nation's Top Marketing Conference, Digital Summit, Returns to Raleigh with All-New Content, Trends and Tactical Guidance for Digital Marketers

Top-ranked national marketing conference series invites local marketers of all levels to explore 30+ sessions presented by professionals from Crayola, IBM, the Carolina Hurricanes and more

RALEIGH, N.C., Sept. 13, 2022  /PRNewswire-PRWeb/ -- WHAT
Digital Summit Raleigh (formerly Internet Summit) is a two-day, in-person conference that showcases marketing industry thought leaders who will present the current trends in today's marketing sector. From renowned global leaders – like Crayola, IBM and the Carolina Hurricanes – to local and regional experts, each 30-minute speaking session offers highly curated content formatted as an instructional "how to," providing attendees with breakthrough strategies and actionable insights immediately applicable to their businesses. The conference is open to all levels of marketing personnel, from campus hires to industry professionals with 40+ years of experience.

WHO
For attendees seeking guidance for honing specific skills, Digital Summit also offers its signature 4-hour deep dive courses known as Masterclasses. This year, Digital Summit Raleigh will feature several Masterclasses led by premier thought leaders, including:

• "SEO in 2022: Win More Visibility in Customer Searches," with Greg Gifford, SearchLab Digital
• "Secrets of the Email Marketing Strategist," with Jen Capstraw, Women of Email
• "Data Analytics Masterclass," with Janet Driscoll Miller, Marketing Mojo

Digital Summit Raleigh will feature speaker sessions from prominent brands including:

• "How to Use Influencers & UGC to Step Up Your Organic Content Game," presented by Kate Loffio, Crayola
• "6 Steps to Building & Executing an Epic ABM Strategy," presented by Dawn Farrell, IBM
• "How To Build a Community With 1:1 Interactions (and Boost Your Engagement in the Process)," presented by Matt Sutor, Carolina Hurricanes
• "Artful Community Engagement: Three Ways to Develop Fail-Proof Participatory Campaigns," presented by Karlie Justus Marlowe, North Carolina Museum of Art
• "But, I'm Not Creative: How to Battle Imposter Syndrome, Perfectionism and Gate Keeping," presented by Kyle Fox, Duke University
• "Writing for the Reader: Secrets of People-Driven Content," presented by Alennah Curran, 3M
• "2022 B2B Trends for the Contrarian Marketer," presented by Ty Heath, LinkedIn

Other notable presentations at Digital Summit Raleigh include:

• "Migrating to GA4: How to Prepare Now for the Mandatory Transition," presented by Janet Driscoll Miller, Marketing Mojo
• "15 Social Media Lessons it Took 15 Years to Learn, with 15 Takeaways for Today," presented by Jim Tobin, Ignite Social Media
• "Unboxing Your Digital Commerce Strategy: 5 Imperatives to Win in Digital Commerce Marketplaces," presented by Sharon Harris, Ascential Digital Commerce
• "The World's Greatest SEO Audit: Transformative Strategies to Futureproof your Success," presented by Matthew Capala, Alphametic
• "Incorporating TikTok Successfully Into Your Influencer Marketing Strategy," presented by Danielle Wiley, Sway Group
• "Demystifying the Metaverse: Future-Proof Your Marketing Plans, Now DeLorean Free," presented by Joe Cox, The Pop-Marketer

The headlining keynote speaker at Digital Summit Raleigh will be Ann Handley, digital marketing and content expert, Wall Street Journal bestselling author and MarketingProfs' Chief Content Officer. Immediately following the keynote, Handley will host a meet and greet session 2:30 – 3:00 p.m. on Monday, September 19.

To enable attendees to share ideas and insights after the sessions, Digital Summit Raleigh will also feature several networking opportunities including coffee breaks, catered lunches and participation in the Digital Summit Community Program. Focused on pre-event connections, the Community Program pairs fellow attendees together for an opportunity to connect with peers who have similar goals, industries, general interests and other factors in common. Registered attendees will receive an email on how to participate.

Digital Summit Series features an extensive network of standout sponsors who attend each Digital Summit conference on-site, offering innovative products and services for branding, merchandising, email and SEO marketing, marketing and advertising automation, digital communications, digital experiences and measurement, among others. Digital Summit Raleigh sponsors include Pantheon, GoDaddy Pro, Sitecore, Constant Contact, iContact, Optimizely, TeraLeap, Laire, Base Search Marketing, Illumin powered by AcuityAds, SwagChimp, RTP SEO, the American Marketing Association Triangle, WUNC North Carolina Public Radio and devIT.

To view a complete list of speakers, presentation topics and sponsors, go to: 
https://raleigh.digitalsummit.com/2022/agenda/

WHEN/WHERE
Digital Summit Raleigh will take place Mon., September 19, 2022 - Tues., September 20, 2022.

Raleigh Convention Center
500 South Salisbury Street, Raleigh, NC, 27601 | (919) 996-8500

To purchase passes, go to: https://raleigh.digitalsummit.com/tickets/

About Digital Summit Series
The Digital Summit Series is "Where Marketers Stay on Top of Their Game." Since 2008, the annual national conference series is held in 18 U.S. cities and features highly curated, engaging content about the newest and most relevant topics in marketing – including email marketing, content management, digital advertising, lead generation, social media, Search Engine Optimization (SEO), analytics and more – presented by speakers from many of the most creative companies and innovative brands. Each two-day Digital Summit features working sessions formatted as instructional, "how to" talks that cover a specific topic to provide marketers with practical, actionable tactics that can be immediately applied to their own efforts. Produced by Naylor Association Solutions, a leading provider of innovative tools and services for associations that strengthen member engagement and increase non-dues revenue, Digital Summit Series each year attracts 15,000+ marketing professionals at all experience levels who seek to further their professional development and career networking in the ever-changing and evolving digital ecosystem for marketing communications. For more information, go to https://digitalsummit.com/ and follow on Twitter, LinkedIn, Facebook, Instagram and YouTube.

Media Contact

Jodie Booras, Gabriel Marketing Group (for Digital Summit), 619-564-9306, [email protected]

SOURCE Digital Summit