Multi-Year Partnership Aims to Create an Inclusive and Empowering Mountain Experience for Every Skier and Rider
PARK CITY, Utah, Feb. 13, 2025 /PRNewswire-PRWeb/ -- The National Ability Center (NAC), a leader in adaptive recreation and outdoor adventures, is proud to launch Toyota Mountain of Dreams. This multi-year initiative is designed to break down barriers and open the slopes to individuals with disabilities who never imagined skiing or snowboarding could be within their reach.
"Toyota Mountain of Dreams isn't just about getting people on the mountain—it's about making sure that no matter where someone is in their journey, they feel seen, supported and empowered," said Willie Ford, CEO of the NAC. "Our partnership with Toyota will open doors to new possibilities for the adaptive nation and help them feel a sense of belonging on the mountain."
At the core of this alliance is a commitment to transforming lives in the adaptive community through three key pillars: expanding access to on-mountain experiences, fostering deep community engagement and providing vital resources. Integral to the partnership, the inaugural Toyota Mountain of Dreams Mentorship Ski Clinic will take place on Friday, Feb. 14 at the McGrath Mountain Center, where participants will experience adaptive snowsports alongside Paralympian Zach Miller. The mentorship-driven clinic is just one component of this broader movement, pairing experienced adaptive athletes with newcomers to build confidence and break down barriers to participation. Beyond the slopes, this initiative creates lasting impact by offering scholarships, critical support systems and resources that empower individuals to pursue their passions.
"At Toyota, we believe in mobility for all and that everyone should have the opportunity to experience the thrill of the mountains—no matter the obstacles they face," said Dedra DeLilli, vice president of Toyota vehicle marketing and communications. "Through Toyota Mountain of Dreams, we're proud to partner with the National Ability Center to empower individuals with disabilities, helping them build confidence, push boundaries and discover their full potential on and off the slopes."
Leveraging its world-class facilities and industry success, including having provided lessons to 300,000 individuals and families over the last 40 years, the NAC and Toyota are currently developing additional activations and clinics, ways to get involved and year-round programming opportunities. Through Toyota Mountain of Dreams, individuals with disabilities will have the opportunity to redefine what's possible—turning "I never thought I could" into "I can, and I will."
"For children and young adults facing medical challenges that come from a cancer diagnosis and years of treatment, experiences like skiing and snowboarding can be life-changing and something that never would have been possible," said Devin Ryan-Holanda, vice president of camps and programs at Camp One Step. "Toyota Mountain of Dreams gives our campers the chance to push past perceived limits, gain confidence and find joy in the mountains. We're thrilled to collaborate with Toyota and the National Ability Center to create a welcoming space where every participant can embrace adventure and build lasting memories."
To learn more about Toyota Mountain of Dreams, visit discovernac.org/toyota-mountain-of-dreams. For additional information about the National Ability Center, visit discovernac.org.
About the National Ability Center
The National Ability Center (NAC) provides world-class adaptive recreation and outdoor adventures for individuals, families and groups with varying physical, cognitive and developmental disabilities. For over 40 years, the NAC has been a cornerstone for adaptive recreation in Park City, UT, and has served over 300,000 participants from all 50 states and across the globe. The nonprofit hosts over 32,000 experiences annually, including alpine and Nordic skiing, horseback riding, cycling, swimming, rafting and more in Park City, Moab and other destinations across Utah. Located on Park City Mountain, the McGrath Mountain Center serves the adaptive ski and snowboard programs, made possible by a historic 50-year land lease donated by Vail Resorts. With Vail's EpicPromise as the NAC's largest annual community partner, the NAC is globally recognized as a leader in adaptive sports serving competitive athletes, children, active-duty, veterans and more. For more information about the National Ability Center, visit discovernac.org. For a secure and simple way to donate, text ABILITY to 512-920-5521 or visit discovernac.org/donate/.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.
Toyota directly employs more than 63,000 people in North America who have contributed to the design, engineering, and assembly of nearly 47 million cars and trucks at our 12 manufacturing plants. By 2025, Toyota's 13th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 30 electrified options.
For more information about Toyota, visit www.ToyotaNewsroom.com.
Media Contact
Audrey Heinemann, National Ability Center, 1 6155211999, [email protected], https://discovernac.org/
SOURCE National Ability Center
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