National Breast Cancer Foundation ‘Game Pink’ Kicks Off Fundraising with 4 Hour Live Stream on October 3rd at 12:30 PM Pacific Time

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Geoff Keighley, PrestonPlayz, CouRage, and more Raise Awareness for Breast Cancer.

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Kevin Hail, President and COO of NBCF: “We’ve had a lot of success with our Game Pink event in the past and now, by expanding our activities, it’s our goal to quadruple past donations and educate the gaming community to help more people and families.”

National Breast Cancer Foundation, Inc. ® (NBCF) announced today the kick-off event for Game Pink, their video game focused fundraising initiative that aims to activate the gaming community to raise awareness and help women and families impacted by breast cancer.

Kicking off on October 3rd, Game Pink is partnering with some of the biggest names in gaming along with developers and brands for Game Pink Live. Hosted by gaming industry veteran Geoff Keighley, Game Pink Live will feature interviews and gameplay from PrestonPlayz, KelseyDangerous, Bugha, JD Witherspoon, CouRage, QuarterJade, dasMEHDI, and many more.

“I’m excited by the opportunity to join Game Pink and the game industry in coming together to help the National Breast Cancer Foundation’s efforts to support women and say game over to breast cancer,” said Geoff Keighley, Game Pink Live’s host.

NBCF is partnering with Xbox to be the official console sponsor for Game Pink Live which will stream from the official Xbox channels and will offer digital content or limited-edition items from Xbox Game Studios titles Sea of Thieves, Halo, and Grounded, as well as Cuphead from Studio MDHR, to help raise funds for patients in need throughout the entire month of October.

In the current COVID climate, support is needed now more than ever as more patients face challenges in getting treatment and flexible access to services.

“There has been a lot of concern this year with everything shutting down to COVID-19 and we unfortunately may see a surge in later stage diagnoses next year due to people putting exams on hold,” said Kevin Hail, President and COO of NBCF. “We’ve had a lot of success with our Game Pink event in the past and now, by expanding our activities, it’s our goal to quadruple past donations and educate the gaming community to help more people and families.”

Knowing that 46% of gamers in the U.S. are female, Game Pink is asking gamers to share their stories of how breast cancer has affected them or someone they know to create a gaming support community. Gamers can enter their stories at or on social media at @NBCF using #GamePink. Select submissions will be chosen at random and showcased during Game Pink Live on October 3rd.

“One of the many things I love about the gaming industry is the charitable efforts its community continues to support,” said Chris Erb, CEO of Tripleclix, NBCF’s Gaming Agency. “We have some incredible things planned with the community for October 3rd and beyond.”

Tune-in: October 3rd at 12:30PM Pacific Time on the official Xbox Twitch & YouTube Channels

Donate: Game Pink on Tiltify

Follow on social: #GamePink @NBCF (IG and Twitter)

About National Breast Cancer Foundation, Inc. ®
Recognized as one of the leading breast cancer organizations in the world, National Breast Cancer Foundation (NBCF) is Helping Women Now® by providing early detection, education and support services to those affected by breast cancer. A recipient of Charity Navigator’s highest 4-star rating for 14 years, NBCF provides support through their National Mammography Program, Patient Navigation, breast health education, and patient support programs. For more information, please visit

About Tripleclix
Tripleclix ( is a strategic gaming agency focused on developing marketing partners for game publishers while helping brands navigate the gaming industry. With over 60 years of industry experience, the agency specializes in building strategy, promotions, original content, and lifestyle marketing by combining publisher driven gaming content with innovative and iconic brands. Tripleclix acts as the connective tissue through which brands, publishers, and consumers interact.

Follow Tripleclix on Twitter, Instagram and Facebook at @tripleclix or online at

For more information or interview, contact:
Camilla Payne
VP Marketing, National Breast Cancer Foundation
972-248-9200 or


Heather Krug
PR for Tripleclix
310-463-1415 or

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