National Business Research Institute Recognizes CHROME Federal Credit Union for their Commitment to Customer Engagement

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High levels of Customer Engagement earn CHROME Federal Credit Union a place in NBRI's Circle of Excellence.

Chrome Federal Credit Union

Chrome Federal Credit Union

Customer Engagement drives Financial Performance. This award is a result of CHROME Federal Credit Union's dedication to measuring and improving their Customer Engagement.

The National Business Research Institute (NBRI) is pleased to welcome CHROME Federal Credit Union to the NBRI Circle of Excellence. The NBRI Circle of Excellence Award recognizes organizations that place a high value on Employee and Customer engagement. These organizations demonstrate their dedication by conducting best in class survey research with NBRI and taking action based upon the results. NBRI commends the leadership of these organizations for their commitment to the Continuous Improvement Process and recognizes their achievements with the Circle of Excellence Award.

To qualify for this honor, the organization must score at or above Stretch Performance at the 75th benchmarking percentile when measured against their industry, or the organization must improve 5 or more benchmarking percentiles in total company score over the previous research study, a statistically significant amount. It is no small feat to move an entire company's score of customer loyalty or employee engagement 5 or more percentiles, or to reach Stretch or Best in Class Performance levels.

"Customer Engagement drives Financial Performance," said Dr. Jan G. West, Ph.D., CEO & Organizational Psychologist at NBRI. "This award is a result of CHROME Federal Credit Union's dedication to measuring and improving their Customer Engagement."

About CHROME Federal Credit Union

CHROME Federal Credit Union, with branches in Washington, PA and Wexford, PA, is a two-time winner of the Best of the Best Credit Union and the 2019 winner of the Best of the Best Mortgage Lender awards presented by the Observer-Reporter newspaper.

"We are thrilled to receive the NBRI Circle of Excellence Award and to join the NBRI Circle of Excellence along with other outstanding organizations. This award validates our entire team's commitment to providing excellent service to our members every day." stated CHROME President and CEO Robert Flanyak.

CHROME recognizes "WOW moments" each morning in company-wide video meetings highlighting how the CHROME team went beyond normal expectations to help or satisfy a member's needs. "Our people are our strength. Their dedication is what sets CHROME apart from other financial institutions" said Flanyak.

CHROME's Circle of Excellence Award follows their award last year in the Employee Survey Category. "Internal and external member needs are both important to us. Happy and satisfied employees lead to happy and satisfied members. We are committed to making every member feel welcome and special at CHROME" Flanyak concluded.

CHROME operates two branches in Washington, PA at 440 Racetrack Road and 45 Griffith Avenue, and another branch at 2601 Wexford-Bayne Road in Wexford, PA.

About NBRI

NBRI conducts Employee, Customer, and Market Research for businesses, and uses this data to help organizations leverage these human factors to make improvements to operations and strategy. With its extensive experience across all industries, NBRI's research teams bring their clients a combination of deep industry knowledge and expert advice. NBRI's mission is to help their Clients set new standards of excellence in their industries. NBRI product offerings, such as the Root Cause Analysis, ensures their clients will focus on the most impactful issues.

National Business Research Institute, Inc.
2701 Dallas Parkway; Suite 650
Plano, TX 75093

CHROME Federal Credit Union
440 Racetrack Road
Washington, PA 15301

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