National Dog Day celebrates 16 years!

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Dog lovers await in great anticipation of the world's biggest virtual dog party and adoption fest.

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I can’t truly celebrate this year, without at least acknowledging and thanking, all the front-line heroes, both for people and pets, bravely risking their lives with every breath they take and especially to honor the memory of those precious lives lost to Covid-19.

National Dog Day celebrates 16 years on Wednesday, August 26th and is marked by several fun events, which showcases dog loving celebrities, multiple contests, appearances by human and canine social media influencers, a livestream virtual feed of playful puppies for adoption, the National Dog Day “World’s Most Beautiful Dog” Photo Contest and much more. Also exciting, is the introduction of the very first National Dog Day signature dog collar and tag, of which the sales will help to financially support the new “Adoption Portal” section of the website.

Founded in 2004 by Animal Welfare Advocate and Pet Lifestyle Expert, Colleen Paige, National Dog Day celebrates all breeds, mixed and pure and serves to help galvanize the public to recognize the number of dogs that need to be rescued each year, from public shelters and private rescues. National Dog Day honors family dogs and dogs that work selflessly to save lives, keep us safe and bring comfort. Dogs put their lives on the line every day - protecting our families and our homes, for their law enforcement partner, for their blind companion, for the disabled, for our freedom and safety by detecting bombs and drugs and helping to locate and rescue victims of accidents and tragedy.

National Dog Day returns at a vital time in our history, as countless animal shelters and rescues around the nation, as well as the rest of the world, are forced to close their doors to the public, due to Coronavirus. Colleen Paige, the founder of National Dog Day, said, “This year is more urgent for the animals than ever before, as this brutal virus is not only to blame for the displacement of so many pets, but it has dreadfully impacted shelters and rescues, preventing them from keeping their doors open and massively diluting the financial support of these crucial institutions. I can’t truly celebrate this year, without at least acknowledging and thanking, all the front-line heroes, both for people and pets, bravely risking their lives with every breath they take and especially to honor the memory of those precious lives lost to Covid-19. It’s a bittersweet day and what will bring the most joy, is to get every single featured dog adopted.” National Dog Day sends out an urgent call to action, asking all dog lovers to donate at least $1 to their favorite shelter or rescue. If millions of dog lovers would step up to the call, it would be a true blessing for so many orphaned pets.

This year will be marked by two livestream virtual celebrations, starting with Amazon Pets and Treasure Truck’s Pawsitive Impact. This virtual livestream event, hosted by actress Lucy Hale, and celebrity dog trainer Brandon McMillan, includes topics such as keeping your pup entertained at home, dog care tips, from treats to training, the important work being done by the Lucy Pet Foundation and the Argus Service Dog Foundation. They will also be announcing their Top Dog contest winners. For more information, go to

To highlight the importance of puppy nutrition and celebrate National Dog Day, Purina is hosting a “Pup-Up” video livestream on, where they will feature adoptable puppies in collaboration with North Shore Animal League America from 10:00 a.m. to 2:00 p.m. EST on Wednesday, August 26. During the livestream, viewers will not only get to watch puppies at play, but also learn about puppy behavior and the importance of making sure puppies get the nutrition they need to make the healthy transition from puppy to adult dog from Purina’s senior feeding behaviorist, Dr. Annie Valuska, Ph.D., and veterinarian, Dr. Callie Harris, DVM. Both experts will be available to chat with viewers and answer puppy owners’ questions around puppy nutrition, their eating habits and tips on raising a healthy puppy.

Returning partner Autotrader, highlights the best cars for dog lovers. “Brian Moody, executive editor at Autotrader, said, “With pet adoptions up but the idea of mass transit still an uncertainty for many, 2020 may end up as the year of the road trip simply by default. Not everyone thinks of their dog when getting a new or used car but there are features that can make living with your favorite “good boy” a little easier. Several brands go out of their way to create or accommodate your four-legged friend. Jeep, Subaru and Volvo all have very compelling pet-friendly accessories. Shoppers should also consider the type of car they’re getting – minivans like the Toyota Sienna work well because of the easy in and out sliding doors. We also like inexpensive cars like the Honda Fit because of its large rear hatch-style door. Whatever vehicle you decide on, be sure to properly secure your dog in the car whenever you’re traveling together, even if it’s just a short trip.” For more information about Autotrader's top dog friendly cars and traveling with dogs, visit

Other partners include:

Zany Zak, a Colorado-based company, producing exquisite, handmade dog collars and other artisanal gifts and pet apparel.

The Homies Dog Treats, a Los Angeles-based company, formed by a collective of dog lovers, creatives, entrepreneurs, and risk-takers, who have curated a collection of human-grade organic recipes. Every single treat is handcrafted in small batches with love, passion, and compassion.

DOGITUDEness, a new, northern California-based, fun and sassy, pet related apparel and gift company, launches on National Dog Day, with its signature logo tee and other items, featuring it’s fun motto: “DOGITUDEness: Attitude, with a bit of fur in your mouth”.

For more information about other National Dog Day partners or becoming a partner, visit

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Kathleen Kelly
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since: 07/2009
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