National Nonprofit the Navy SEAL Foundation and Global Fitness Brand Reebok Announce New Partnership

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Reebok Becomes the Official Human Performance Partner of the Navy SEAL Foundation; Collaboration to Include Support for NSW Warriors and Families, Sales Discounts

Murphy and Irwin at Reebok HQ

Reebok CrossFit trainer Conor Murphy shakes hands with Chris Irwin, Director of Partnerships for the Navy SEAL Foundation.

“We want to keep today's Navy SEAL healthy and in the fight knowing his family is safe, active and strong at home and we can’t wait to see how this partnership with Reebok enhances our mission of service to NSW and our families.” -Robin King, CEO of the Navy SEAL Foundation

Global fitness brand, Reebok, and the Navy SEAL Foundation (NSF) have announced a historic collaboration to support the Naval Special Warfare community.

Reebok is now the Official Human Performance Partner of the Navy SEAL Foundation and will support and honor the Navy Special Warfare (NSW) community -- a community where human performance is critical -- during key holidays and promotions throughout 2019 and 2020. The partnership officially kicked-off on June 2 with Reebok’s sponsorship of the inaugural Boston Frogman Swim, a 5K open water swim across Boston Harbor. Throughout the year, Reebok will also extend a 20% Heroes Discount to military personnel and their families on Reebok.com and at Reebok stores nationwide with a valid military ID.

NSF and Reebok officials agree that this new partnership is a natural extension of their common goal to optimize fitness for the communities they serve. The NSF provides immediate and ongoing support and assistance to the NSW community and its families, and Reebok is working to close the fitness gap by providing access and inspiration to those who need it most.    

“Fitness grounds people – it’s an enabler to what matters most. We’re eager to tap into this underlying force to help beneficiaries of the NSF, who have sacrificed so much, be their best selves,” said Chris Froio, SVP and GM, Reebok North America. “We’re extremely proud to enter into this meaningful partnership with the Navy SEAL Foundation.”

“We've joined forces with Reebok to raise awareness around human performance and the benefits that fitness can provide to cope with the unique stressors that are part of NSW family life,” said Robin King, CEO of the Navy SEAL Foundation. “We want to keep today's Navy SEAL healthy and in the fight knowing his family is safe, active and strong at home and we can’t wait to see how this partnership with Reebok enhances our mission of service to NSW and our families.”

About the Partners:

About the Navy SEAL Foundation:
The Navy SEAL Foundation's mission is to provide immediate and ongoing support and assistance to the Naval Special Warfare (NSW) community and its families.

U.S. Navy SEALs have been in sustained combat for over 18 years, performing hazardous work in unforgiving environments at an unrelenting pace. SEALs are currently deployed in over 30+ countries across the globe and can spend up to 270 days each year in harm's way. The Navy SEAL Foundation stands behind these warriors and their families by providing a comprehensive set of programs specifically designed to improve health and welfare, build and enhance resiliency, empower and educate families and provide critical support during times of illness, injury or loss.

Like the community it serves, the Navy SEAL Foundation is a high performing organization committed to excellence. NSF has received eight consecutive 4-Star ratings from Charity Navigator. It is one of less than 70 charities from among more than 9,000 to have earned a perfect score of 100 for our financial health, accountability, and transparency, placing NSF in the top 1% of the rated charities. Ninety-four cents of every dollar donated goes directly to programs or is retained for future mission use.

The Navy SEAL Foundation is a 501c3 national non-profit charitable organization. TAX-ID 31-1728910. The Navy SEAL Foundation is a non-federal entity. It is not a part of the Department of Defense or any of its components, and it has no governmental status. For more information, please visit: https://www.navysealfoundation.org/

About Reebok – Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

For more information, visit Reebok at http://www.reebok.com, or, for the latest news at http://news.reebok.com/

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