National RV Consumer COVID-19 Survey Being Built - Industry Leaders Encouraged to Submit Questions

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Representatives from BowStern Marketing Communications today announced their team has begun writing the 2020 RV Consumer Survey surrounding COVID-19 and the pandemic’s impact on consumer intentions. During these trying times of COVID-19, this survey is intended to gather feedback on RV consumers’ travel and purchase decisions. Industry leaders and businesses who are interested in this survey can submit questions throughout June 1, 2020. The online survey is set to launch on June 15, 2020.

“We believe the RV lifestyle might be the safest way to explore and enjoy life – but we are not going to guess," said Tom Derzypolski, President and Co-Founder of BowStern. This survey will provide us with the most current data about consumer intentions and will influence marketing recommendations."

Representatives from BowStern Marketing Communications today announced their team has begun writing the 2020 RV Consumer Survey surrounding COVID-19 and the pandemic’s impact on consumer intentions. During these trying times of COVID-19, this survey is intended to gather feedback on RV consumers’ travel and purchase decisions. Industry leaders and businesses who are interested in this survey can submit questions throughout June 1, 2020. The online survey is set to launch on June 15, 2020.

“Our team has extensive experience marketing to RV consumers, but we understand that both the industry and the consumer are constantly evolving because of this pandemic,” said Tom Derzypolski, President and Co-Founder of BowStern. “Given the nature of COVID-19, we believe the RV lifestyle might be the safest way to explore and enjoy life – but we are not going to guess. This survey will provide us with the most current data about consumer intentions and desires and will influence strategic marketing recommendations for our clients. This approach not only ensures that our tactics are effective but also helps us be good stewards of our clients’ marketing budgets.”

Resorts, campgrounds, manufactures, dealers, and suppliers are encouraged to submit questions for inclusion in this survey. Questions may range from travel intentions and planning to safeguards consumers may be looking for from the industry – and everything in-between.

To encourage strong participation, the survey will be limited to 20 questions. If you would like to submit a question for consideration in this 2020 study, please email the request to Tom Derzypolski at tom@bowstern.com. Headquartered in Tallahassee, FL, the firm specializes in marketing for the RV industry and represents clients from across the nation. To learn more about BowStern Marketing Communications, visit http://www.BowStern.com.

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