TALLAHASSEE, Fla., Sept. 12, 2019 /PRNewswire-PRWeb/ -- BowStern Marketing Communications (BowStern), a full-service marketing firm located in Florida, recently released the results of their 2019 Brewing Industry Consumer Survey. The data, compiled from thousands of participants across the United States, proposes a better understanding of consumer behavior as it relates to craft beer consumption. With insights on factors that affect customer retention, as well as how to attract new consumers, BowStern's survey results will impact upcoming marketing trends for craft beer brands nationwide.
"This report has allowed our company to gain new insights on the craft beer industry – helping to decipher current trends and preferences in the marketplace," said Kelly Robertson, CEO of BowStern. "The craft beer industry requires a quick-witted marketing approach and as a communications firm we conduct this type of survey to provide a solid base from which we can make better decisions on behalf of our clients."
Key takeaways from the report include which communications tools customers are using to learn about craft beers, what factors impact customer retention and which marketing efforts are most effective when working to attract a new type of customer. The data collected will provide brewing companies with insight on the best types of branding and marketing techniques to more efficiently identify and target their craft beer audience.
To view the full, detailed results from this survey, please visit bowstern.com/beersurvey.
About BowStern
BowStern Marketing Communications is a fully-integrated, full-stack marketing firm headquartered in Florida with statewide offices in Tallahassee, Tampa and Jacksonville as well as offices in Savannah, Ga, and Chicago, Ill. They provide in-house public relations, advertising, social media, creative design and web services. BowStern works with a variety of clients spanning a diverse array of industries ranging from national tire brands and fitness clients to major hospitality brands and local nonprofits.
SOURCE BowStern Marketing Communications
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