NatureDry LOFT, the First All-merino, Plastic-free Insulated Puffy Jacket, Launches on Kickstarter

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Equipped with NatureDry weatherproof technology and lightweight 100% merino LOFT insulation, this eco-friendly coat is the sustainable alternative to jackets that include nylon, polyester, and synthetic fill.

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The NatureDry LOFT Puffy is cold weather performance without the plastic. You get all the performance of synthetics, without the plastic, and reduce the impact on our world.

The NatureDry LOFT Puffy is the first all-merino, all-weather, plastic- and chemical-free insulated jacket, launching on Kickstarter today. It’s cold weather performance, without the plastic.

People need a jacket that allows them to be in their element and protected from the elements while also being functional, stylish and eco-friendly. Building on the popularity of their NatureDry jacket that successfully funded on Kickstarter in 2020, Woolly Clothing Company has developed a sustainable, lightweight alternative to the puffy jacket proving life is better in merino wool.

The NatureDry shell is made using a proprietary weaving method, without any plastic or chemicals, to create a weatherproof shell material made of 100% merino wool. The lightweight pure merino LOFT insulation offers incredible warmth-to-weight ratio and breathability, achieved through unique merino fibers.

Merino wool has earned recognition as a high-performance fabric that is softer than regular wool and outperforms synthetics in comfort, performance and style. Studies have shown that 84% of clothing ends up in landfills or incinerators. NatureDry LOFT Puffy fits the needs of anyone who’s environmentally conscious, actively looking for clothing that feels good on their body and performs better.

“Unfortunately, plastic isn’t being recycled and it’s destroying our oceans. To combat this we must reduce the amount of plastic we use,” said James Kelly, co-founder of Woolly Clothing Company. “That's why we love merino as a foundation fabric and develop innovative solutions like NatureDry. The NatureDry LOFT Puffy is cold weather performance without the plastic. You get all the performance of synthetics, without the plastic, and reduce the impact on our world.”

The NatureDry LOFT Puffy eliminates a category of plastic-filled products and is a big step forward in tilting the clothing industry in a more sustainable, eco-friendly direction.

The NatureDry LOFT Puffy is available in a range of sizes for men and women. It’s available from XS to XL for women and S to 2XL for men. To pre-order, visit

About Woolly Clothing Co.
Woolly was founded by three Seattle natives with a passion for the outdoors. Woolly’s mission is to make merino wool replacements for everything in consumers’ closets by combining the high performance of all-natural merino fabrics with modern styles at approachable prices. The team launched Woolly to prove that making affordable merino clothes was doable. Now, they want to make a fully merino life possible by replacing synthetic garments with better versions made from wool. Operating as a Seattle-based, independent business allows the team to support causes right in their community. From how they sew their garments, handle inventory and invest their profits, they get the chance to make the world a little better. For more information, visit

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