LONDON, Sept. 17, 2021 /PRNewswire-PRWeb/ -- Natusan, providers of sustainable cat litter which focuses on reducing the amount of litter being thrown away, today announced that it has been selected as winner of the "Litter Product of the Year" award from the 3rd Annual Pet Innovation Awards Program, the industry's most robust recognition platform for the innovators and leaders of the pet industry.
We all dream of a wasteless world. Cat litter makes up an estimated 2% of non-recycled domestic waste in the UK alone - and an estimated two million tons of cat litter is thrown away each year - a major contributor to global warming. The solution - Natusan.
Natusan offers organic, natural clumping litter which forms small, firm clumps when coming into contact with liquid - meaning the clumps can be easily scooped and removed - with only clean and dry litter remaining in the litter tray.
Not only does the tight-clumping litter result in less cleaning, it eliminates unpleasant smells, as the ultra-absorbing litter has long lasting odour control. It also means you are reducing the amount of litter used by *65%. The cat litter is also made from 100% PEFC-certified, recycled wood materials making it completely natural, so it's fully biodegradable and compostable.
Natusan are providers of the UK's first zero-waste circular economy litter service; a unique programme in the capital which offers a delivery and collection subscription service that recycles and composts soiled litter, turning it into agricultural fertiliser. Natusan then works with their tree planting partners to plant a tree on the customers behalf.
Natusan's CEO, Rachel Andre explained "We identified a gap in the cat litter market that would make a true positive impact on the environment. It was clear we needed to change the way people thought about pet waste and work to improve the carbon pawprint of our pets,"
"We're passionate about doing things responsibly and have a holistic approach to sustainability - and by simply switching to Natusan, cat parents can reduce the amount of litter used by *65%. We are so grateful for this recognition by Pet Innovation and want to share it with all our feline friends - and pet parents."
The mission of the annual Pet Innovation Awards Program is to honor innovation and recognise the excellence, hard work and success in a range of Pet Care industry categories, including Apparel, Grooming & Cleaning, Food & Treats, Health, Housing, Toys, Training, Collars/Leashes/Harnesses and Retailers & Services. The 2021 Pet Innovation Awards attracted more than 1,250 nominations from around the world.
Travis Grant, Managing Director, Independent Innovation said, "Natusan has created a stand-out product that serves as a solution to this ubiquitous problem. Convenient and easy but also, critically, designed to be sustainable - this innovation gives pet parents the best possible product without littering the planet. Congratulations on being our choice for 'Litter Product of the Year."
About Natusan
Natusan is a sustainable cat litter brand and is the pioneering start-up behind the UK's first zero-waste circular economy Collect and Compost service. Natusan is the 100% natural and biodegradable tight clumping cat litter which is highly absorbent and offers long lasting odour control.
The environmentally minded brand aspires to improve the environmental impact of pet parents by designing more wonderful solutions to reduce waste. With an estimated 2 million tons of cat litter thrown away in The UK every year, Natusan's sustainable litter creates up to *65% less waste.
Natusan clumping litter is made from 100% PEFC-certified, recycled wood materials - a by-product of the timber industry - meaning no additional trees are felled in the making.
Operating in a circular economy system, Natusan offers a zero waste collect and compost service in London, where soiled litter is collected every month - then composted into fertiliser. Natusan then works with partners to plant trees in the UK for every order placed.
The sustainable litter firm was launched in September 2019 and is headed by Natusan Director, Rachel Andre.
About Pet Innovation
The Pet Independent Innovation Awards program is part of The Independent Innovation Awards program which is devoted to recognizing and honoring only the most innovative companies, services and products. The Pet Independent Innovation Awards provide public recognition for achievements within the rapidly expanding Pet industry. Award winning companies and products include Apparel, Grooming & Cleaning, Food & Treats, Health, Retailers & Services and more. For more information visit: petinnovationawards.com
Media Contact
Travis Grant, Independent Innovation Awards, 949.667.4475, [email protected]
Pippa Lawton, The Prophets, 07823 336291, [email protected]
SOURCE Natusan
Share this article