Naviance Announces Strategic Advisory Board for 2020

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Advisory board to help guide Naviance by Hobsons with insights into the needs of today’s educators.

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Hobsons, the education technology leader and the company behind Naviance, announced the 15-member Naviance Strategic Advisory Board (SAB) for 2020 that will support its efforts in providing the premier college, career and life readiness solutions to the K-12 market. Composed of district and school leaders, department heads, and school counselors from around the country, the advisory board will provide ongoing feedback and market insight that helps guide the product roadmap and other strategic initiatives that impact Naviance clients. With the rapidly-evolving impact of COVID-19, the SAB provides an important and timely link to understanding the immediate challenges affecting schools and districts across the nation.

Meeting regularly throughout the year, members of the SAB represent a cross-section of clients and will serve as strategic partners to validate product ideas, guide product launches, help define new service offerings, and shape marketing messages and client communications. The board will speak openly about their experience with Naviance and Hobsons, share market intelligence and have the opportunity to network and collaborate on best practices with their peers.

The Naviance Strategic Advisory Board consists of 15 members who serve a three-year term when appointed. They represent a diverse group of educators from public schools and private schools.

Returning members:

  • Becky Ballbach, Everett Public Schools (WA)
  • Jennifer Glaser, Fairfax County Public Schools (VA)
  • Pat Leonardo, Christian Brothers Academy (NJ)
  • Carol Lopez, Broward County Public Schools (FL)
  • Trevor Maggied, Hilliard City Schools (OH)
  • Katherine Pastor, Flagstaff High School (AZ)
  • Rudy Ruiz, FourPoint Education Partners (MD)
  • Cathey White, School District of Philadelphia (PA)

New members in 2020:

  • Rebecca Cooling, Dowling Catholic HS (IA)
  • Tommy Elder, Chehalis School District (WA)
  • Dave Ellefson, Hutchinson High School (MN)
  • Christopher Kolar, Palo Alto USD (CA)
  • Cathy Longstreet, Hastings High School (MI)
  • Terry Perkins, Humble ISD (TX)
  • Anjela Schwab, Adams 12 Five Star Schools (CO)

To learn more about the Naviance Strategic Advisory Board, visit

About Naviance
Naviance provides information and resources that enable school counselors, teachers, students, and parents to engage in meaningful conversations about how to assess a student’s options after high school. The platform arms students with the tools to explore, apply to, and enroll in a postsecondary path that is a best fit for the student, based on education and career goals, learning style, and personal preferences regarding where and how they would like to continue their education. For more information on Naviance, visit

About Hobsons
A leader in education technology, Hobsons helps more than 15 million students to identify their strengths, explore careers, match to best-fit educational opportunities, create academic plans, and reach their education and life goals. More than 13,000 K-12 and higher education institutions partner with Hobsons and leverage our expertise and our solutions -- Naviance, Intersect, and Starfish -- to improve college and career readiness, college recruiting and admissions, and higher education student success to support millions of students. Our leading college and career readiness platform Naviance was named the 2017 and 2018 SIIA CODiE Award winner in the Best College and Career Readiness Solution category.

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Jean Ku
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