Naylor Association Solutions, a leading provider of integrated marketing, communications, media, and management solutions for professional and trade associations, has announced that Jon Smith has joined the company as Vice President of Business Development.
ALPHARETTA, Georgia, Oct. 13, 2026 /PRNewswire-PRWeb/ -- Naylor Association Solutions, a leading provider of integrated marketing, communications, media, and management solutions for professional and trade associations, has announced that Jon Smith has joined the company as Vice President of Business Development.
In this role, Smith will lead efforts to develop new association partnerships and help associations strengthen member communications, increase engagement, and generate sustainable non-dues revenue. He will work closely with associations to understand their goals and connect them with solutions that support long-term growth and member value.
"Jon brings a deep understanding of the association marketplace and a strong track record of building meaningful partnerships," said Christine Shaw, Chief Executive Officer of Naylor Association Solutions. "His experience and relationships will be a tremendous asset as we continue expanding how we support associations and helping them navigate the opportunities ahead."
Smith brings more than 20 years of sales and business development experience, with deep expertise in the association marketplace. Prior to joining Naylor, he spent 18 years with Multiview, including senior leadership roles in Strategic Partnerships, where he built and expanded relationships with hundreds of associations and purpose-driven organizations.
Throughout his career, Smith has developed a strong track record of driving revenue growth, building strategic partnerships, and helping associations create greater value for their members and industry partners.
"I'm excited to join Naylor and work alongside a team that understands the association industry and the challenges associations are navigating today," said Jon Smith, Vice President of Business Development, Naylor Association Solutions. "I look forward to building new partnerships and helping associations identify opportunities to strengthen engagement, grow revenue, and deliver greater value to their members."
About Naylor Association Solutions:
Naylor Association Solutions is a strategic growth partner for associations. We help professional and trade organizations modernize member engagement, diversify revenue, and make smarter decisions through integrated communications, marketing, events, career solutions, association management software, full-service association management, and data-driven insights. With deep association expertise and a relentless focus on outcomes, Naylor helps associations stay resilient and positioned for long-term growth. Founded in 1969, Naylor partners with more than 1,600 associations across 80+ industries.
Media Contact
Taylor Kessel, Naylor Association Solutions, 1 352.333.3341, [email protected], naylor.com
SOURCE Naylor Association Solutions
Share this article