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      • People & Culture

      NBA Legend Kevin Garnett Acquires Iconic Hoop It Up Basketball Tour

      Dynamic streetball festival tour on deck for 2020


      News provided by

      Big Ticket Sports LLC

      Jul 29, 2019, 14:40 ET

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      NEW YORK, July 29, 2019 /PRNewswire-PRWeb/ -- Kevin Garnett, former NBA Most Valuable Player, 15 time All Star and NBA World Champion has acquired the iconic Hoop It Up basketball tour.

      Founded in 1989, Hoop It Up is recognized as the most prolific grassroots basketball tour in the world with millions of participants in city-based events. Hoop It Up is the original basketball series that provides particpants with a memorable experience by elevating the game with its focus on fundamentals, speed, style and substance of the 3-on-3 format. Hoop It Up offers competition for all ages and levels of ability.

      "In 2020, we will be rolling out a dynamic streetball festival tour which will be converge music, video gaming and urban lifestyle to create a unique sports live and digital experience." - Kevin Garnett

      Post this

      "I am looking forward to carrying Hoop It Up forward to the next generation of basketball players," said Garnett. "In 2020, we will be rolling out a dynamic streetball festival tour which will converge basketball, music, video gaming and urban lifestyle to create a unique sports live and digital experience."

      Garnett has formed Big Ticket Sports LLC, an experiential event management and production company based in Littleton, Colorado to own and operate Hoop It Up as well as Kick It 3v3 soccer tour. Both Hoop It Up and Kick It were acquired from Grand Sports Management LLC.

      For the first time ever, 3-on-3 basketball will be an Olympic medal sport in 2020. Hoop It Up collaborates with FIBA on qualifying tournaments which help determine the teams that earn berths to the Olympics.    

      "We would like to congratulate Kevin Garnett on his acquisition of Hoop It Up," said FIBA 3x3 Managing Director Alex Sanchez. "Kevin has been a great ambassador for the game of basketball and we look forward to seeing him help develop 3x3 basketball in North America and abroad."

      Hoop It Up also works with NBA teams to hold 3-on-3 tournaments including the Denver Nuggets upcoming 3-on-3 tournament on September 7th at the Pepsi Center in Denver, Colorado.

      For more information, visit http://www.Hoopitup.com.

      About Big Ticket Sports LLC - NBA legend Kevin Garnett has formed Big Ticket Sports, sports management and experiential company to own and operate iconic sports tournaments such as Hoop It Up basketball and Kick It soccer. During his playing career with the Boston Celtics, Minnesota Timberwolves and Brooklyn Nets, Kevin Garnett won a league MVP and a World Championship as well as an Olympic Gold Medal.    Big Ticket Sports is based in Littleton, Colorado and is managed by former National Lacrosse League Commissioner George Daniel.

      SOURCE Big Ticket Sports LLC

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