After several weeks of committee deliberations, Current Music came out on top.
LOS ANGELES (PRWEB) October 04, 2018
Current Music has created a new theme song and branding package for NBC's NHL programming and games. Current Music's CCO, Christian Salyer, worked with Current's composers Matthew Sikora and Liz Forde. The new theme and variations combine a mix of modern, edgy and exciting, with the traditional sporting event feel.
The NHL is working to make Wednesday nights its must-see evening for hockey fans, similar to football on Mondays. "We know that in football, for example, playing on ‘Monday Night Football’ is a big deal... Well, why can’t playing on Wednesday night hockey be a big deal? And that’s what we’re striving for," says Steve Mayer, the NHL’s chief content officer.
In preparation for the 2018 hockey season, NBC decided to replace their NHL theme song of many years to assist in this vision. To execute the plan, NBC reached out to a group of custom music houses asking them for inspiration. After several weeks of committee deliberations, Current Music came out on top. They were looking for a fresh sound, which still maintained their big sporting event feel.
"Luckily we were the last team standing (pun intended),” said Current Music’s Christian Salyer.
The theme song was expected to include approximately 20 other variations and versions for the network to use across all of their NHL properties and platforms, such as broadcasts, promos, social media and online marketing.
Since joining the Current Music team, Sikora and Forde worked on NBC's "Most Wonderful Time Of The Year" Premiere League Soccer games on NBC last winter, as well as other opening title songs and feature film work.
The NHL is entering its 102nd year of operation as it begins it’s 2018-2019 season, with 31 teams competing in 82 games. After Wednesday's exciting double header, next up is the Vegas Goldenknights vs the Washington Capitals on October 10th.
About Current Music
Maddie Madsen, CEO, and Christian Salyer, CCO, have over 40 years of combined experience building music brands for Universal, Warner Chappell, Ole, Blazed Out Music and Ear Parade. After producing over 300 albums of production music, they launched Current Music in 2013. The company has created original music for tv series, feature films, national commercials, tv theme songs, sonic branding and penned pop songs for artists. Clients include Toyota, Wendy’s, KFC, Carl's Jr., Mercedes, Toys R Us, Pepsi, Old Navy, Unilever, The Lakers, Disney Channel, Disney XD, Comcast, NBC, NBC Sports, CBS, The CW, ABC, Fox, Fox Sports, Showtime and Golf Channel. Find out more at http://www.currentmusic.com