The wellness brand NCL marks its 11th anniversary having served more than 250,000 customers and shipped over 450,000 products since launching in 2015. The milestone follows a year that included a rebrand from Natural Cure Labs to NCL, a new Ashwagandha with Magnesium formula, and a second consecutive Inc. 5000 ranking at #887.
ST. PETERSBURG, Fla., Sept. 15, 2026 /PRNewswire-PRWeb/ -- NCL is thrilled to be celebrating its 11th anniversary, along with announcing growth momentum numbers showcasing the company's impressive growth from a single owner-operator in September 2015 to a growing team and more than 250,000 customers. According to the U.S. Bureau of Labor Statistics, fewer than one in three US businesses reach 11 years.
The 11 year anniversary crowns a busy year of important updates and accolades for the brand. NCL announced in early 2026 a transition from its original name, Natural Cure Labs, which it had used since 2015, to NCL. That transition came along with a completely rebranded website, updated packaging, and the recent launch of Ashwagandha with Magnesium which extends the brand's focus beyond metabolic and immune wellness products. The company was also listed in the top 20% of the Inc 5000 list of fastest growing businesses. NCL's place of 887 on the list represents 393% three-year revenue growth.
Eleven Years of Growth: by the Numbers
In the company's 11 years of manufacturing quality supplements, NCL has gained trust and loyalty from its growing customer base, as represented in these stats since September 2015 through July 2026:
- 250,000+ customers served
- 450,000+ products shipped
- 9,500+ public customer reviews
The company has also earned outside recognition, with more than 40 industry awards, including ten American Business Award "Stevies" over six years, and a second consecutive appearance on the Inc. 5000, ranking #887 this year.
From a Passion Project to a Growing Team
NCL launched in September 2015 in San Francisco with a dream and desire to do better in the supplements space. The first formula produced was Premium Monolaurin 600mg, launched in January 2016 and third-party tested from its first batch. The company steadily expanded from there – averaging a new product each year and expanding from one manufacturing facility to three.
Now, NCL is run by a dedicated team across product, operations, customer support, and marketing, with US-based operations and manufacturing in New York, New Jersey, California, and Georgia. The company's products are stocked in over 100 warehouses across the nation ensuring its products reach customers as quickly as possible.
"In 2015, Natural Cure Labs was just a dream and a single formula. I couldn't have imagined where NCL would be eleven years later – serving thousands and dedicating each day to bettering the wellness journey for so many" said Damon Sununtnasuk, Founder & CEO of NCL. "It's less about the product stats, and more about the lives changed."
Availability
NCL products are available at nclwellness.com and on most major online marketplaces including Amazon, Walmart and TikTok Shop.
About NCL
NCL develops and distributes research-backed dietary supplements made from naturally derived ingredients. The company specializes in immune and metabolic health products like Monolaurin and Level Off, offering clean-label formulas that are vegan, non-GMO, gluten-free, and free from unnecessary additives. With a strong focus on transparency, quality, and scientific validation, NCL continues to empower individuals to take control of their health, naturally.
Media Contact
Press Inquiries, Natural Cure Labs LLC, 1 (800)303-6214, [email protected], nclwellness.com
SOURCE Natural Cure Labs LLC
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