Nearly 40 Percent of NCAA Tournament Viewers Will Watch Online; 22 Percent of Those Who Watch Will Do so at Work

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A Seton Hall Sports Poll conducted this week reveals that 38 percent of those who will be watching the NCAA Men’s basketball tournament will do so either entirely or partially online. Twenty-two percent of all respondents who will be watching also said they will watch the tournament while at work; among males that number rises to 29 percent.

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As Americans increasingly turn to online devices to follow news and sports, a Seton Hall Sports Poll conducted this week reveals that 38 percent of those who will be watching the NCAA Men’s basketball tournament will do so either entirely or partially online.

The poll was asked of 606 adult Americans on both landlines and cellphones, with a margin of error of +/- 4.1%.

Of the men’s tournament, 38 percent of all Americans said they would be watching at least part of the coverage. Split by gender, 49 percent of men said they would be watching the tournament, and 29 percent of women said they would be watching.

Twenty-two percent of all respondents who will be watching also said they will watch the tournament while at work; among males that number rises to 29 percent.

Women’s Tournament

As for the Women’s Tournament, 24 percent of Americans said they would watch at least part of the coverage, with 29 percent of males saying they would, and 21 percent of females saying they would.

Pay

On a question of whether the players are paid for participation (they are not), only 5% said that would make the tournament more interesting, 17 percent said it would be less interesting, and 76 percent said it would make no difference.

“Even with lawsuits emerging and the subject being more frequently addressed, there is surprisingly little difference in this result than when we asked the question four years ago,” noted Rick Gentile, director of the Seton Hall Sports Poll, which is conducted by the Sharkey Institute within the Stillman School of Business. (In 2015, 7 percent said more interested, 14 percent said less, and 79 percent said no difference).

College Grads More Interested in Tournament?

On a question of whether college graduates have more interest in the men’s tournament than those who did not graduate college, 50 percent of graduates said they would be watching the tournament, with 35 percent of those who did not graduate college saying they would be watching it. For the women’s tournament, 27 percent of college graduates and 23 percent of non-graduates said they would be watching.

This release may be found online at http://blogs.shu.edu/sportspoll/2019/03/22/nearly-40-percent-of-ncaa-tournament-viewers-will-watch-online-twenty-two-percent-of-those-who-watch-will-do-so-at-work/

The Official Seton Hall Sports Poll podcast discussing this topic with Seth Everett and Rick Gentile can be found at https://itunes.apple.com/mt/podcast/seton-hall-sports-poll/id1053266467.

Further breakdown of poll below.

About the poll:

This poll was conducted by telephone March 18-20 among adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute. Phone numbers were dialed from samples of both standard landline and cell phones. The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls. The Seton Hall Sports Poll has been conducted regularly since 2006.

Media: Media: Marty Appel, AppelPR@gmail.com;
Michael Ricciardelli, Associate Director of Media Relations, Seton Hall, michael.ricciardelli@shu.edu

The results:    

1. Do you plan to watch any part of the upcoming coverage of the NCAA Men’s Basketball Tournament?

             Total     Male     Female

1 - Yes     38         49             29

2 - No    61         51             70

IF NO SKIP NEXT TWO QUESTIONS

2. Will you be watching tournament coverage just on TV, just online, or sometimes on TV and sometimes online (OF THOSE WATCHING)            
                            Total     Male     Female
1 - Just TV         61         52             76

2 - Just online        5            7                2

3 - Sometimes TV and sometimes online 33         41             21

3. Will you watch any portion of the games while you are at work?

             Total     Male     Female
1 - Yes    22         29             13

2 - No    77         71             88

4. Are you participating in any pools involving money for this year’s NCAA Tournament?

                Total     Male     Female
1 - Yes     9         14                4

2 - No 90         85             96

5. If college players competing in the NCAA Tournament were paid a salary instead of receiving a scholarship would you be more interested in the event, less interested or would it make no difference?

                                     Total     Male     Female
1 - More interested     5            7                3

2 - Less interested     17         17             17

3 - No difference        76         73             78

6. Do you plan to watch any part of the upcoming coverage of the NCAA Women’s Basketball Tournament?

             Total     Male     Female
1 - Yes 24         29             21

2 - No 73         70             76

7. How closely would you say you follow sports, very closely, closely, not closely or not at all?

                             Total     Male     Female        

1 - Very closely     15         21                9

2 - Closely             28         29             28

3 - Not closely        33         31             36

ABOUT SETON HALL UNIVERSITY

One of the country’s leading Catholic universities, Seton Hall has been showing the world what great minds can do since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 rigorous academic programs, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, U.S. News & World Report and Bloomberg Businessweek.

Seton Hall embraces students of all religions and prepares them to be exemplary servant leaders and global citizens. In recent years, the University has achieved extraordinary success. Since 2009, it has seen record-breaking undergraduate enrollment growth and an impressive 110-point increase in the average SAT scores of incoming freshmen. In the past decade, Seton Hall students and alumni have received more than 30 Fulbright Scholarships as well as other prestigious academic honors, including Boren Awards, Pickering Fellowships, Udall Scholarships and a Rhodes Scholarship. The University is also proud to be the third most diverse national Catholic university in the nation.

During the past five years, the University has invested more than $165 million in new campus buildings and renovations. And in 2015, Seton Hall launched a School of Medicine as well as a College of Communication and the Arts. The University’s beautiful main campus in suburban South Orange, N.J. is only 14 miles from New York City — offering students a wealth of employment, internship, cultural and entertainment opportunities. Seton Hall’s nationally recognized School of Law is located prominently in downtown Newark. The University’s Interprofessional Health Sciences (IHS) campus in Clifton and Nutley, N.J. opened in the summer of 2018. The IHS campus houses the University’s College of Nursing, School of Health and Medical Sciences and the Hackensack Meridian School of Medicine at Seton Hall University.

For more information, visit http://www.shu.edu.

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Michael Ricciardelli
Seton Hall University
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