Nearly 80% Of Full-Time Workers Believe Diverse Business Leadership Increases Company Revenue, Says New 2019 Survey From DesignRush
Studies show that diversity in businesses increases revenue by 19% and company performance and productivity by up to 35%. But what does diversity mean to full-time employees and how many businesses are investing in diverse workplaces?
NEW YORK, Feb. 19, 2019 /PRNewswire-PRWeb/ -- Studies show that diversity in businesses increases revenue by 19% and company performance and productivity by up to 35%.
But what does diversity mean to full-time employees and how many businesses are investing in diverse workplaces?
DesignRush.com, a B2B marketplace connecting brands with agencies, conducted a survey asking 228 full-time U.S. employees from ages 25-80 how diverse their workplace leadership is and how business diversity can be improved in the future.
This new survey's key findings can be parlayed into an overarching understanding of workplaces in America.
Diverse Genders Still Need More Representation
DesignRush's survey found that gender diversity in leadership roles still needs improvement. Nearly 48% respondents said that their company leadership was overwhelmingly male.
Meanwhile, only 35% of full-time employees have equal male and female leadership, and less than 18% had substantial female leadership.
Although DesignRush's margin of difference was smaller, external research has found that there are more CEOs named David than are female in the United States. This echoes DesignRush's findings that there is more male leadership in America than other genders.
Plus, DesignRush's survey respondents preferred male leadership over female or gender non-confirming. Thus, although equal gender leadership is on the rise, there are still improvements to be made.
Employees Believe Their Company Already Invests In Cultural Diversity
Over 61% of respondents believe that their company invests in cultural diversity already.
This is in stark contrast to additional research on the subject.
For example, Caucasian sounding names are 50% more likely to be called for an interview. Meanwhile, African Americans are 16% less likely to score a job interview.
Regardless, nearly 79% of DesignRush's respondents want to see some increase in workplace diversity at all companies.
Diversity Creates Safer Workplaces
Research shows that 72% of employees experience sexual harassment at their place of work but don't report it.
However, over 76% of full-time employees do not believe their workplace has a problem with sexual harassment, according to DesignRush's survey respondents.
Although DesignRush's findings drastically differed from external studies by indicating that employees already have safe workplaces, one takeaway is clear: Diverse leadership – including various genders and cultures – is believed to reduce sexual harassment at work.
Diversity Increases Productivity & Revenue
DesignRush's survey supports the claim that diverse leadership improves productivity and ultimately boosts revenue.
Several studies, including notable research from McKinsey & Company, demonstrates that diverse companies perform up to 35% better and improve their revenue by nearly 20%.
This increase in efficiency could be due to many factors, including but not limited to wider recruitment, strong public relations and public reputation, and a higher employee retention rate.
Additional findings from DesignRush's survey include:
1. 63.16% of full-time workers believe that diversity in the workplace should encompass employees and leaders of different genders and different cultures.
2. 65.79% of respondents think their company represents all genders equally.
3. 61.41% of respondents believe that their company represents diverse cultures equally.
4. 80.26% of full-time employees do not care which gender their manager or executive is, as long as they are competent.
5. 3.95% of respondents prefer female leadership, 4.39% prefer gender neutral or non-confirming leadership, and 11.4% prefer male leadership.
6. 47.37% of respondents said that the managers and executives at their company are mostly or completely male. 35.09% said their leaders are about 50% male and 50% female. 17.54% said that the managers and executives at their company are mostly or completely female.
7. 81.58% believe that diverse leadership can create a positive company culture.
8. Only 46.05% of respondents believe that their company leaders are fully qualified for their positions.
9. 78.94% of full-time workers believe that gender diverse leadership helps companies perform better and generate more revenue.
10. 79.39% of respondents believe that culturally diverse leadership helps companies perform better and generate more revenue.
11. 76.32% of respondents do not believe their company has a problem with sexual harassment in the workplace.
12. 40.36% of full-time employees surveyed believe that diverse leadership could alleviate sexual harassment in the workplace to some degree.
13. 78.94% of respondents wish to see more diverse leadership in roles at other companies that are not their own.
About DesignRush: DesignRush.com is B2B marketplace connecting brands with agencies.
DesignRush features the top agencies around the world, including the best Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, App Development, eCommerce Web Design Companies, and more.
SOURCE Design Rush
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