Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Nearly a Third of U.S. Consumers Perceive No Communication as Bad News During COVID-19 Pandemic
  • USA - English

Study by Media Frenzy Global in partnership with Arlington Research reveals spending stops and trust is diminished when businesses go silent


News provided by

Media Frenzy Global

Jun 09, 2020, 09:00 ET

Share this article

Share toX

Share this article

Share toX

ATLANTA, June 9, 2020 /PRNewswire-PRWeb/ -- In the midst of COVID-19, consumer sentiments have drastically evolved as they've become more conservative with spending and more selective on what and where to purchase. The global study, Don't Stop, The Future is Now, released by Media Frenzy Global in partnership with Arlington Research, revealed just under a third (31%) of U.S. consumers worry businesses who have failed to share any company news or content during the pandemic are in financial trouble and because of this, they likely wouldn't spend with them.

Conducted online between late April and mid-May, 13,000 respondents across generations from 14 countries were surveyed, including 2,500 from the United States. In addition to shifts in consumer sentiment, the data revealed interesting trends being experienced across the country:

● Just under half of U.S. respondents (47%) are desperate to hear about non-COVID-19 news;
● 50% of U.S. respondents surveyed agree they spend more time-consuming content than ever before
● 45% of those surveyed agree they want to be inspired by brands so they can be hopeful about the future, which ultimately inspires them to spend money with these brands when this is all over;
● 38% of Americans said their perceptions of businesses have changed;
● More than a third of respondents are concerned about their job security if their company (or employer) has gone quiet; the U.S. is among countries where agreement is highest at 35%.

"It's undeniable without a clear communication strategy, you risk consumers forming their own conclusions—and those conclusions might not even be right. Your business may be faring the storm, but if your staff and customers aren't aware and may be reluctant to place that next order for fear you might not be able to fulfill it. Likewise, if we want to restore faith in our economies, we must keep employees up to date on company news, changes and the future," says Sarah Tourville, CEO and Founder at Media Frenzy Global.

Unsurprisingly, 50% of U.S. respondents surveyed said their consumption of content increased during the pandemic when compared to before. Much of this can undoubtedly be attributed to lockdowns, with people spending the majority of their time at home surfing the internet.

The research also sheds light on topics consumers are craving. Nearly half of all surveyed (47%) agree they want to hear and read news unrelated to the pandemic, with just 20% in disagreement. This desire for non-COVID-19 news is felt across generations, ranging from 51% millennials to 43% of the 'silent generation' (those aged in their 70s and 80s).

Consumers have also indicated when businesses are communicating with them; they want to feel encouraged and heartened by their message. Over a third (35%) of those surveyed stated during the crisis, brands that inspire them and give them hope are the ones they want to spend money with in the future. This is especially true for those dwelling in larger metropolitan cities across the U.S., compared to more rural regions.

"People want news and want to be inspired. The majority of respondents who took part in our survey, of which there were 13,000 consumers from 14 countries across the world, told us how well a company responds to the coronavirus crisis will have a huge bearing on the likelihood of buying from them in the future. Do not underestimate the 'power of now.' Now is not the time to go stop your communications – the beginning is always today," concludes Paul Stallard, Managing Director at Arlington Research.

"As a company providing a full range of services to support major retailers' and brands' online business, we have experienced a significant uptick during the pandemic. Not only are people shopping and buying more online, but they are getting a more direct experience with the brands they buy. This research indicates that going silent is breaking an important connection between companies and their customers. There's a clear opportunity for companies to be generous in their communications with customers to improve brand loyalty now and in the future," says Michael Wright, VP of Marketing & Solutions at PFS.

Further findings from the survey are available in full, HERE.

To schedule an interview with spokespeople from Media Frenzy Global and Arlington Research, please contact Matthew Kaiserman at Media Frenzy Global at [email protected] or (678) 943-7408.

About Media Frenzy Global
An award-winning agency, Media Frenzy Global (MFG), grows total company value for technology companies by increasing market awareness and connecting that to revenue. MFG is the only internationally-focused boutique PR and Marketing agency in Atlanta whose sole focus is to build innovative and disruptive brands across continents. Its international cross-border expertise, diverse team, multi-award-winning campaigns, and 5-star customer testimonials make MFG a leading choice for brands seeking to tell progressive stories that connect with a multicultural and multigenerational audience. For more information on Media Frenzy Global, visit http://www.mediafrenzyglobal.com.

About Arlington Research
Arlington Research is a full-service independent market research agency. We provide clients from around the world with robust data via quantitative research, in-depth exploration via qualitative research, and audits on what's out there already via desk research. All our team are director level and focused on providing intelligent analysis and creative insight that help our clients bring their story to life. Our director-level team will design your research from sample design to final reporting. Each piece of research is reliable, robust, delivered with a quick turnaround, and analyzed to ensure the research creates maximum impact. Our scope of work is broad, and we run research for leading brands and organizations from many different sectors. We are experienced in researching hard-to-reach audiences and markets and we would love to help bring your story to life. arlingtonresearch.global

For Media Inquiries:

Matthew Kaiserman, Media Frenzy Global
[email protected]

(678) 943-7408

SOURCE Media Frenzy Global

Related Links

http://www.mediafrenzyglobal.com

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.