Nebraska Medicine and GuideSpark to Share Strategies that Led to 100 Percent Engagement in Benefits Enrollment Communications

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Nebraska Medicine’s Laurie Willburn and GuideSpark’s Joe Larocque to detail approach that engaged a diverse and hard to reach workforce at 2018 ASHHRA Conference

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GuideSpark, the leader in employee communication, today announced that co-founder and VP of Solutions Joe Larocque and Nebraska Medicine’s Director of Total Rewards Laurie Willburn will present at the American Society for Healthcare Human Resources Administration annual conference, at the David L. Lawrence Convention Center in Pittsburgh from Sept. 15 to Sept. 18, 2018. The presentation, “Achieving Program Adoption Across a Diverse Workforce at Nebraska Medicine,” will take place on Sunday, Sept. 16, 2018 from 1 to 2 p.m. EDT. GuideSpark employee communication solutions will also be demonstrated at Booth No. 1028 in the conference exhibition hall.

Larocque and Willburn will share how an innovative employee communication strategy drove employee engagement and program adoption when Nebraska Medicine transitioned from traditional health benefits to consumer-driven plans. Willburn and her team used a marketing-style communication campaign powered by GuideSpark Communicate Cloud to surpass HSA enrollment and contribution goals. In the session, Willburn will detail how the campaign led 80 percent of Nebraska Medicine’s employees to adopt the new HSA — results they expected would take 3 to 5 years to achieve. Attendees will gain insight into Nebraska Medicine’s winning communications approach, which included a multi-week campaign, multi-channel message delivery, consumer-grade content experiences, and clear calls-to-action.

To learn more about Nebraska’s success engaging with their diverse workforce, click here.

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Parker Trewin
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