40,000 American Shoppers Voted the Nectar Premier as the Most Innovative Mattress of 2023
WALNUT, Calif., Feb. 22, 2023 /PRNewswire-PRWeb/ -- The Nectar Premier mattress is a winner of the 2023 Product of the Year USA Awards, and was awarded the highly acclaimed honor of the best product in the Mattress category. Product of the Year is the largest consumer-voted awards program centered around product innovation. Winners are determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research.
Nectar Premier is designed with dual-action cooling technology and five unique layers. It features a breathable cover with heat-wicking polyethylene fibers that provides a cool-to-the-touch sensation. Nectar Premier's foam layers include 3 inches of therapeutic, gel-infused memory foam with ActiveCool phase change material, 3 inches of dynamic response foam for better spinal alignment, plus a 7-inch ActiveSupport base layer, all held tightly together by a shift-resistant lower cover. The Nectar Premier mattress provides the perfect balance of pressure relief, medium-firm support, cooling technology, and cradling comfort. All foams used in Nectar mattresses are CertiPUR-US® certified.
"It's an honor to be endorsed by Product of the Year as a 2023 winner for the Mattress category," said Nectar cofounder and co-CEO Eric Hutchinson. "As consumer purchase habits continue to fluctuate, it's important for brands to stand out among other competitors within the space. We're looking forward to having the opportunity to utilize the distinctive Product of the Year red seal within our upcoming marketing and sales efforts this year to not only attract new customers to purchase Nectar Premier, but further build credibility with our existing consumers as an innovative product in the mattress industry."
The Product of the Year emblem is a globally established seal of approval and has been a trusted CPG pillar in the U.S. for nearly 15 years. The early mission was simple: help consumers cut through the noise and highlight the best new products when it comes to things that matter, such as thoughtful design, quality, and innovation. As the world evolves daily, consumers are continuously in search of products that are smarter, more efficient, and easier to use. The Product of the Year red seal is a distinctive mark that allows shoppers to easily identify the top trendsetting products on the market, voted on by 40,000 fellow consumers, while also serving as a valuable marketing tool for brands to build consumer awareness, especially among competitors.
The full list of 36 winners of the 2023 Product of the Year Awards was revealed at the annual Product of the Year Awards Show on February 16th in New York City. The celebration kicked off with a red carpet, followed by a night full of entertainment with Rachel Dratch and Alex Moffat hosting the event.
In tandem with the winners' announcement, Nectar Premier is currently featured in a shoppable article on PEOPLE Online created in partnership with Dotdash Meredith, the largest digital and print publisher in America. Additionally, Ensemble IQ, a premier business intelligence resource with revered publications, including Progressive Grocer, Store Brands, Drug Store News, Convenience Store News and CBD Retail Insights, has also shared the news of the 2023 winners in respective categories.
The mattress magic began when Nectar launched in 2016. The goal was to make the most comfortable, yet affordable, memory foam mattresses you could buy online. Today, Nectar is America's most awarded mattress and available in more than 4,000 retail stores in the US. Nectar believes any person can be a morning person with the right mattress. With more than 70,000 5-star reviews and 4 million happy sleepers, there's no wrong side of this bed. Nectar is owned by Resident Home, America's #1 mattress company.
About Product of the Year:
Product of the Year is the largest consumer-voted award for product innovation. Established over 30 years ago, POY currently operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar, a global leader in consumer research. The award is a powerful merchandising program for marketers proven to increase product sales, distribution, and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years. For more information, visit productoftheyearusa.com.
Kantar is the world's leading marketing data, insight and consultancy company. We know more about how people live, feel, shop, vote, watch, and post worldwide than any other company. Working across the entire sales and marketing lifecycle, we help brands uncover growth in an extraordinary world. Kantar is part of WPP and its services are employed by over half of the Fortune 500 companies in 100 countries.
Ally Bertik, Marketing Maven, 310-994-7381, [email protected]
SOURCE Marketing Maven