eFuse Hires Neil Duffy and Herb May to Expand Event Production and Branding Capabilities
eFuse represents the next evolution of gaming platforms as we work to spotlight hard-working, emerging talent and help them get discovered. Harnessing our hyper-engaged community and pairing them with like-minded brands is going to make for a much more natively integrated promotional experience.
COLUMBUS, Ohio (PRWEB) January 21, 2021
As stay-at-home orders continue to drive demand for live esports events toward digital broadcasts, eFuse, the platform where gamers get discovered, is welcoming two strategic hires to bolster its platform, tournament series, and branded broadcasts.
Neil Duffy joins the startup as chief revenue officer (CRO) after nearly six years at collegiate esports pioneer CSL Esports as chief commercial officer, where he led direct relationships with the industry’s biggest publishers, brands, and advertisers. Additionally, eFuse is welcoming Herb May as director of partnerships to support the company’s ambitious growth plans with gaming and general market partners. Herb May was most recently with the Houston Outlaws of Activision Blizzard’s Overwatch League.
“eFuse is dedicated to helping gamers get discovered,” said Matthew Benson, CEO of eFuse. “Our marquee event, ‘eRena,’ has seen explosive growth, and we’re thrilled to welcome Neil and Herb as they spotlight top gaming talent while providing valuable, high-conversion awareness to our partners.”
eFuse hosted six celebrity-fueled, high-prize eRena events in 2020 and delivered more than 160 million impressions and over 18-plus hours of live broadcasting on its dedicated Twitch channel. In 2021, the startup is expecting to quadruple production to 24 events and increase its prize pool from $300,000 in 2020 to at least $500,000 in 2021. To realize those ambitions, Neil and his team will be responsible for developing a direct relationship with brands, advertisers, and agencies.
“I’ve built my career by providing brands with creative campaigns to reach a targeted and engaged audience of gamers," said Neil Duffy, Chief Revenue Officer of eFuse. “eFuse represents the next evolution of gaming platforms as we work to spotlight hard-working, emerging talent and help them get discovered. Harnessing our hyper-engaged community and pairing them with like-minded brands is going to make for a much more natively integrated promotional experience.”
As the ‘LinkedIn for Gamers,’ eFuse is solving esports’ tremendous talent discovery and diversity challenge by providing amateur and college players the platform, community, and content needed to establish a career in gaming. Be it an aspiring 3D modeler, game designer, business executive, or gamer looking to go pro, eFuse connects users with scholarships, internships, entry-level jobs, and tournaments that will help them find the spotlight needed to progress through the impossibly distracted and noisy industry. Additionally, eFuse serves as a two-sided marketplace that empowers professional gaming organizations, studios, and publishers with the tools they need to identify rising talent.
“The eFuse platform is about opportunity, and nothing is more critical in esports today,” said Herb May, newly appointed director of partnerships. “I’m committed to helping brand partners engage our community as they redefine how gamers network."
For more information on eFuse, please reach the media contact above, email or visit: http://www.efuse.gg. To get in touch directly with the new branding team, email Neil and Herb at partnerships@efuse.gg.
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About eFuse:
As the ‘LinkedIn for gamers,’ eFuse is solving esports’ talent challenge by helping players get discovered. Gamers enroll with their in-game credentials, upload highlight reels, and complete a resume. With a comprehensive portfolio prepared, users apply to over 24,000 listings including scholarships, internships, jobs, and competitive tournaments. Be it an aspiring gamer looking to go pro, a student hoping to be scouted by a college program, or a skilled animator exploring a career in game modeling, eFuse is esports’ home for qualified talent. As a two-sided marketplace, however, eFuse also provides organizers, scouts, and industry executives access to the platform’s brightest stars with leaderboards, community recruitment events, and regular, combine-like showcases. 20-plus employees operate out of their Columbus, Ohio, headquarters, where the startup is ensuring gamers have access to the opportunities they deserve.