NEO Alternatives Announces Partnership for Root 66 with NuVu Group, Expanding its High-Quality CBD Products in the Mass Retail Space

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Root 66 features organic hemp-derived CBD products that adhere to NEO’s “seed to home” ethos; all products are third party tested and validated in the U.S.

NEO Alternatives

“Much like Root 66, NuVu Group is committed to quality and value, so they truly understand our brand story and are extremely knowledgeable in the mass retail space,” said Kevin DiSano, President, Consumer Products with NEO Alternatives.

NEO Alternatives, a U.S.-based company redefining the hemp-derived CBD health and wellness category, is today announcing their partnership in mass retail with NuVu Group for their hemp-derived CBD brand, Root 66, as well as upcoming future brands.

NEO Alternatives recently announced their international partnership with Seven Kings Distribution, enabling this domestic partnership with NuVu Group to provide a comprehensive mass retail representation in both North and South America.

With over 25 years of experience, the team at NuVu Group has been instrumental in supporting brands in the health and beauty categories with mass retail placements and marketing in the consumer products industry. “There have been many brands and options that have rushed into the industry the last couple of years, considering the future growth prospect of CBD in various forms,” said Simon Shavanson, Managing Director at NuVu Group. “We admire NEO Alternatives for their level of commitment to providing superior quality and proprietary ingredients blended for maximum efficacy, along with the utmost attention to manufacturing process and QA, which is what makes this brand so compelling and exciting for us to support,” he continues. “They have implemented a rigorous 3-step quality control process throughout the production phase to ensure Root 66 delivers exceptional products to consumers."

Root 66 will be the first hemp-derived CBD brand NuVu Group partners with, as they are seeing significant product demand in the mass retail market for high-quality, zero THC, hemp-derived CBD products.

“Much like Root 66, NuVu Group is committed to quality and value, so they truly understand our brand story and are extremely knowledgeable in the mass retail space,” said Kevin DiSano, President, Consumer Products with NEO Alternatives. “Given the growing demand for high-quality, hemp-derived products in this category, we’re excited to partner with NuVu Group to further enhance and expand our retail footprint.”

Each product in the Root 66 product lineup is organic, vegan, gluten-free, pesticide-free and non-GMO, with each product being third-party tested for efficacy and quality standards. The brand’s state-of-the-art agriculture and production methods are also sustainable, ethical, and eco-sensitive, echoing Root 66’s brand motto of feeling better and being better through self-care.

For more information on Root 66, please visit:

To schedule an interview with a senior member of the Root 66 or NEO Alternatives team, please contact Adam McCollum ( / (917) 399-7770).

About Root 66
Root 66 is steadfast in their commitment to providing top quality, highly effective and affordable natural Hemp Oil products. From seed-to-home, the Root 66 hemp oil extract is ethically sourced in the US. Their state-of-the-art agriculture and production methods are sustainable, eco-sensitive, and validated through 3rd party testing ensuring full transparency. All Root 66 products are natural, vegan, gluten-free, pesticide-free, and contain only non-GMO organic ingredients. For more information, please visit:

About NEO Alternatives
NEO Alternatives (NEO) is an innovative health and wellness company focused on redefining and elevating the CBD ecosphere. As a trailblazer and category disruptor, NEO’s portfolio of superior, premium-grade consumer brands and production facilities are at the forefront of defining the future of the cannabis and hemp industry. All NEO brands and products follow state-of-the-art agricultural practices while the company’s endeavors are also designed around strict protocols mandating the highest standards in production. These mandates include organic sourcing that follows sustainable, ethical, and eco-sensitive procedures; using natural and effective ingredients while also employing third-party testing and validation. NEO’s management team is comprised of industry leaders from the worlds of CBD, advertising, marketing, branding, finance and sales. For more information, please visit:

FDA Disclaimer: These products and statements have not been evaluated by the Food & Drug Administration and are not intended to diagnose, treat, cure or prevent any disease.

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Adam McCollum