NEST Fragrances Launches New Smart Home Fragrance Diffuser in Partnership with Pura

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Innovative new smart technology device delivers on-demand home fragrance with the control of a smartphone.

NEST New York Smart Home Fragrance Diffuser powered by Pura

Our Smart Home Fragrance Diffuser is next-generation home fragrance and we anticipate it will be one of the most sought-after gifts during the upcoming holiday season.

NEST Fragrances, a leading luxury lifestyle fragrance brand, today announced the launch of its new Smart Home Fragrance Diffuser powered by Pura, an innovative smart home fragrance company. The new on-demand home fragrance diffusion device is activated and controlled remotely by a smartphone to diffuse home fragrance, adjust scent intensity, switch between two different fragrances, and create customized fragrance schedules. The Smart Home Fragrance Diffuser debuts today at and in mid-October at all Bloomingdale’s stores in the U.S. and

“We are always exploring and developing innovative new products that enable our customers to enjoy our extraordinary fragrances in ways that are convenient and adaptable to their ever-changing lifestyles,” said Laura Slatkin, Founder and Executive Chairman of NEST Fragrances. “Now, with the touch of a few buttons on a smartphone, our most popular home fragrances can be activated anytime, from anywhere, and delivered to any room in one’s home. Our Smart Home Fragrance Diffuser is next-generation home fragrance and we anticipate it will be one of the most sought-after gifts during the upcoming holiday season.”

The Smart Home Fragrance Diffuser device powered by Pura plugs into a Type A electrical outlet (120 VAC / 60Hz), is controlled by a smartphone using the ‘Pura Smart Fragrance’ app (available for download from the App Store), integrates with Amazon Alexa, and holds two .33 oz. (10 mL) fragrance vial inserts. Each individual fragrance vial insert lasts approximately 350 hours (depending on individual use) and diffuses scent in spaces ranging from 600 to 1,000 square feet in size. The device features a customizable nightlight, the color and intensity of which is also controlled by the ‘Pura Smart Fragrance’ app.

The new Smart Home Fragrance Diffuser launches in a boxed set with two fragrance vial inserts featuring NEST’s most popular festive home fragrances, Holiday and Birchwood Pine, for $80 (SRP). A festive-spice fragrance, Holiday creates the aroma of a sparkling holiday season by blending pomegranate, Mandarin orange, pine, cloves and cinnamon with a hint of vanilla and amber. Birchwood Pine, a festive-evergreen fragrance, creates the aroma of a majestic winter forest by blending white pine, fir balsam and birchwood over a base of rich musk and amber.

In addition, a set of two fragrance vial insert refills are available for purchase separately in NEST’s two best-selling year-round home fragrances, Bamboo and Grapefruit, for $36 (SRP). Bamboo, a dewy, floral scent, features flowering bamboo mingled with a variety of white florals, sparkling citrus, and fresh green accords. A fresh-citrus fragrance, Grapefruit blends pink pomelo grapefruit and watery nuances with lily of the valley and coriander blossom.

The new Smart Home Fragrance Diffuser and Smart Home Fragrance Diffuser Refills are available for purchase now at and, starting in mid-October, at all Bloomingdale’s stores in the U.S. and, select Saks Fifth Avenue stores in the U.S. and, select Neiman Marcus stores in the U.S. and, select Bluemercury stores in the U.S. and,, and

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About NEST Fragrances
NEST Fragrances, the “Company,” is a leading designer, manufacturer, and marketer of exceptionally crafted luxury home and fine fragrance and scented body care collections. The Company was founded in 2005 by fragrance industry icon Laura Slatkin. NEST Fragrances, the “Brand,” launched in 2008 with a collection of 12 scented candles. Today, the Brand markets more than 20 home fragrance collections consisting of luxury scented candles and diffusers in several sizes, a fine fragrance collection comprised of eight scents in eau de parfum sprays and roller balls and scented body cream, and a body care collection comprised of four fragrances in eight products ranging from body wash and lotion to body mist and hand cream. The Company’s products are sold primarily in North America through a premier network of specialty department stores, beauty product stores, boutique stores and spas, the Company’s retail flagship store in Manhattan, and online at

About Pura
Pura was inspired by its founders’ vision: To be able to control the scent of their homes anywhere, anytime, from the convenience of their smartphones. Each of Pura’s designer-grade fragrances are formulated with only the finest, responsibly sourced ingredients to meet the highest standards in the industry. Pura began its creative process in 2015, making sure to perfect the device and fragrances until its actual launch in 2018. The Brand has 18 Pura scents and has worked to fine-tune many scents from other luxury brands in 2019 to enter the Partner Marketplace. For more information, visit

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Tim Rossi
NEST Fragrances
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