Network of Executive Women and Deloitte Collaborate to Offer Research on Generation Z
A new generation has arrived. Gen Z will soon surpass Millennials as the most populous generation on earth, with more than one-third of the world's population counting themselves Gen Zers. In the US, Gen Z constitutes more than a quarter of the population and by 2020 will be the most diverse generation in the nation's history. Read the NEW research to learn more about Gen Z.
CHICAGO, Sept. 19, 2019 /PRNewswire-PRWeb/ -- Network of Executive Women has collaborated with Deloitte to produce actionable research on Gen Z. We surveyed an external group of 1,531 Gen Zers to produce proprietary research supporting the Network of Executive Women's mission to advance women and strive for workplace transformation. Based on the research, the Network of Executive Women believes, this generation's impact will be swift and profound, its effects rippling through retail consumption and technology, as well as in politics and culture.
Making up more than a quarter of the U.S. population, Gen Z influence nearly $44 billion in discretionary spending a year. By 2020, they will also be the most diverse generation in years. Gen Z is the most ethnically and racially diverse generation in history: One in four is Hispanic, 14% are African American and 6% are Asian, according to a 2018 study led by the Pew Research Center.
"Companies need to represent and promote a full spectrum of leadership that includes and embraces Gen Z's worldviews," said Karianne Gomez, lead author of the Gen Z Report, Vice President, Strategic Value at Network of Executive Women. "It's time for companies to focus on advancing leaders who are committed to the unique needs of all workers, including those that this generation brings, and who can develop personalized experiences and entrepreneurial opportunities within the safety of stable employment for new employees."
"In order for companies to attract and retain talent, they will need to think differently and align their priorities with those of the workforce of the future." said Tiffany Mawhinney, Principal, Deloitte Consulting LLP.
Last month, Tiffany Mawhinney, Principal Deloitte, and Danielle Robinson, Business Analyst Deloitte, presented the research findings at Network of Executive Women's NEW Executive Forum – a gender equality conference event attended by 350 participants at the vice president and C-Suite Level.
Download the full "Gen Z Report" at newonline.org/genz.
SOURCE Network of Executive Women
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