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      • People & Culture

      Neurotone AI Launches Lace Pro Integration with CounselEar Practice Management


      News provided by

      Neurotone AI

      Oct 30, 2026, 08:00 ET

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      New CounselEar integration saves practices time by automatically activating Lace Pro with new hearing aid fittings, with additional platform integrations planned.

      GAINESVILLE, Fla., Oct. 30, 2026 /PRNewswire-PRWeb/ -- Neurotone AI, creator of Lace Pro auditory training, today announced the launch of a new integration with CounselEar, one of the most widely used practice management platforms among Neurotone AI customers. The integration makes it easier for hearing care practices to include Lace Pro as part of their existing patient-care workflow.

      With an easy, one-time setup, practices can automatically assign a Lace Pro license whenever a patient receives new hearing aids. They can also assign Lace Pro through CounselEar on a patient-by-patient basis.

      "CounselEar has been an excellent partner throughout this process, working closely with us to make this integration possible for the benefit of our mutual customers," said Rick Carlson, CEO and Co-founder of Neurotone AI. "We look forward to building on our relationship. By connecting Lace Pro with CounselEar, practices can more easily make auditory training a consistent part of patient care - giving more patients the support they need to succeed with their hearing aids."

      "From our beginnings, CounselEar has focused on improving patient satisfaction while helping clinics run more efficiently. Convenient, effective auditory training is a key component of both" said Brian Urban, AuD, President of CounselEar. "Integrating Lace Pro with CounselEar gives our mutual customers a seamless way to include it with new hearing aid fittings or offer it whenever a patient may benefit."

      As the integration generates data, Neurotone AI and CounselEar plan to explore how this information could help practices better understand a range of patient and business outcomes, including trends in hearing aid return rates related to Lace Pro use.

      Participating practices can now enable the integration by contacting their Neurotone AI account manager for assistance.

      About Neurotone AI

      Neurotone AI develops digital solutions that help hearing care professionals improve patient outcomes and extend care beyond the clinic. Its Lace Pro auditory training program helps people build listening and communication skills through engaging, evidence-informed training. Learn more at https://www.neurotone.com.

      About CounselEar

      CounselEar is a practice management platform built for hearing healthcare professionals. Its tools help practices manage clinical and business workflows, including scheduling, documentation, patient communications, claims, AI automation, and reporting. CounselEar is powered by Fullsteam. Learn more at https://getCounselEar.com/.

      Media Contact

      Nicole Levy, Neurotone AI, 1 (352) 231-8429, [email protected], www.neurotone.com

      SOURCE Neurotone AI

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