Never Skip Veggies Again - Innovative Ice Cream Brand Peekaboo Introduces Its Newest Assortment

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New specialty flavors Cookie Dough and Unicorn, plus vegan flavors Mango and Strawberry, all with hidden veggies

Adding vegan options was very important to us. By popular demand, our two new dairy-free vegan flavors - Peekaboo Strawberry Sorbet with Hidden Tomato and Mango Sorbet with Hidden Squash - were both inspired by local Florida growers.

Building the future of better-for-you ice cream, Peekaboo Organics is made with hidden veggies you can’t see or taste, and is proud to debut its newest flavors, Cookie Dough and Unicorn Birthday Cake, both made with hidden zucchini, along with its first vegan flavors, Mango sorbet with hidden squash and Strawberry sorbet with hidden tomato. Peekaboo is certified organic and includes at least one serving of hidden vegetables in every container.

Founded by Jessica Weiss Levison, mother of three and ice cream pioneer, Peekaboo is committed to making the delicious, indulgent ice cream you crave with the added benefits of vitamins and minerals.

The company is on a mission to help families create a healthier relationship with food by taking the bribery out of dinnertime, as well as provide a more palatable solution to the eternal parenting challenge: feeling good about what you feed your kids. Founded in Miami, FL, Peekaboo is a certified B-Corp, supporting women in the workplace and committed to sustainability and giving back through partners like Team No Kid Hungry.

With the introduction of their newest flavors, including vegan options, Peekaboo expands its range as well as its retailers, including a limited-time release at Target stores in Florida and California. It also marks the launch of a re-brand including new packaging, an updated logo and a new website, The new packaging puts veggies front and center.

“It’s so exciting to see customer favorites from our scoop shop, Serendipity, come to life in Peekaboo renditions. After our original five flavors, the next most requested flavors were cookie dough and birthday cake. Inspired by my little girls, we took birthday cake one step further and gave it a magical spin by adding a purple frosting swirl and naming it ‘Unicorn.’ I hope your kids enjoy these new flavors as much as mine do,” says Peekaboo Founder Jessica Weiss Levison.

“Adding vegan options was very important to us as well. By popular demand, our two new dairy-free vegan flavors - Peekaboo Strawberry Sorbet with Hidden Tomato and Mango Sorbet with Hidden Squash - were both inspired by local Florida growers.”


Cookie Dough with hidden zucchini: The cookie monster himself would gasp in disbelief after finding out that we snuck zucchini into this recipe. That’s because it’s also made with hearty chunks of homemade chocolate chip cookie dough yum blended into delicious vanilla ice cream. A good source of calcium, Vitamin A, Riboflavin and Phosphorus.

Unicorn Birthday Cake with hidden zucchini: What could be more magical than a birthday cake batter flavor and festive swirl of purple frosting? Well if there’s ever an ice cream deserving of the name unicorn, it’s this one that sneaks in mineral-rich zucchini. Indulge better with this ice cream, a good source of Calcium, Vitamin A, Riboflavin and Phosphorus.

Strawberry Sorbet with hidden tomato: Ok, technically tomatoes are fruit and not veggies. But to your kids, it’s just more produce on their plate. Instead, we mixed this super source of antioxidants and fiber into our velvety strawberry sorbet, dairy-free and an excellent source of Vitamin C.

Mango Sorbet with hidden squash: We pulled off a real magic trick with this mango sorbet, mixing in a cup full of pumpkin squash. Technically a fruit, it’s high in fiber and beta carotene, adding a health kick to our creamy (and non-dairy) recipe. This dairy free sorbet is an excellent source of Vitamin C and a good source of Vitamin A.

For more information on Peekaboo, contact or visit

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Angela Amendola
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