LOS ANGELES, July 25, 2019 /PRNewswire-PRWeb/ -- OYA, http://www.oyacard.com, the first mobile app for IOS created to support female economic empowerment by showcasing exactly where women-owned businesses are in your area, was launched today in Los Angeles. Founders Claudia Heika Bom, Tracey Sutherland, and Jurriaan Bakker are excited about this new way to make supporting small, local, female-owned businesses much more accessible.
And the app promises more than just the social and moral rewards. Connecting to and referring others to businesses in the app means money and services in the pocket, too. Help spread the good word to bridge the gender gap, create equity and space for all, and get rewarded. OYA benefits both sides of the spectrum– business owners and contractors can promote their businesses and offer discounts through the app to scale their growth and connect directly to the consumers seeking them out. "That's why we launched OYA– a mobile platform where women and men can find, engage, and support women-owned businesses and where women-owned businesses can find their audience," says Claudia Bom.
First a trail-blazing web host company owner–and the only female of that title at the time in Amsterdam– Bom decided to pivot. She's now using her tech talents to illuminate the gender gap she experienced first-hand in business and entrepreneurship and seal it for good. Recognizing the dynamic power of cofounders, Bom teamed up with partners in financial services and branding to bring OYA's vision forward. Bom illuminates that "83 percent of women want to buy products from companies that are female-founded but 62 percent don't know where to find them" [Berlin Cameron, Ellevate Network and Ripple Street Research]. OYA is the first ever mobile app to foster a solution.
Jurriaan Bakker about the new OYA app: "Oya is the Roman Goddess of power– she embodies powerful winds of change and rebirth. The power that the OYA app represents is meant to reject the idea of scarcity in business to make room for everyone's success." Bakker believes: "to create equality in the world of business, we need the support of men and women." Through OYA, he seeks to lead by example. "The OYA App is designed to make connecting with women-owned businesses easy. Simply download the free app, and in 90 seconds you can list your business or join as a consumer and become a part of this movement. 'Business' is a loose term, so this is also a great way to connect with non-profits, e-commerce, brick and mortar spaces, and contractors for a service. Freelance hustlers need just register as such, and you're in the network."
The mission is functional empowerment. It's not to takeover, but to leverage female-owned businesses in what was formerly a boys' club. Bom invites that "we as women share so much with each other, but we don't share our financial knowledge, and we'd gain so much if we did. Tracey Sutherland furthers, "do you know a good lawyer, a bookkeeper, a wealth management firm, investment banker?… These are the questions we should be asking and answering."
Growth is what OYA's mission is for its multifaceted users. It's not shameless self-promotion or resume comparison, it's real women showcasing their skills and sharing it with the world to open the door to a more equal business economy. The OYA team believes that together we can change the business landscape. By having each others' back, we can open doors.
Intro video: https://vimeo.com/289798706
For more information and high-resolution images:
OYA LLC
http://www.oyacard.com
Jurriaan Bakker
CMO
jurriaan(at)oyacard(dot)com
+1 323 283 55 13
End of press release
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About OYA
OYA is the first ever global app that directly connects consumers with female entrepreneurs. Founder Claudia Bakker, the "nerd in high heels" hailing from 20 years in tech, plans to leverage spending with our biggest consumers– women. OYA was born to help to bridge the gap between the 12.3 million women-owned businesses and women's spending power of $14 trillion. This mission to disrupt the inequality in the world of business by following, engaging, and shopping with female-owned businesses will strengthen the economy, and open doors for all.
OYA is availaible in the Apple Store: https://itunes.apple.com/us/app/oya-opening-doors/id1417733446
SOURCE OYA LLC
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