New Guide Empowers E-Commerce Merchants to Fight Back Against Fraud
Fraud is a significant and growing threat for e-commerce businesses, and prevention is crucial. Chargeback Gurus has released a new introductory guide to help e-commerce and other card-not-present merchants protect themselves from credit card fraud.
DALLAS, Texas, Sept. 25, 2018 /PRNewswire-PRWeb/ -- Chargeback Gurus, an industry leader in chargeback and fraud mitigation services, has released a new guide, An Introductory Guide to E-Commerce Fraud Prevention, to help e-commerce and other card-not-present merchants protect themselves from credit card fraud. Fraud is a significant and growing threat for e-commerce businesses—especially during peak holiday times, when merchants can face up to 2 to 3 times more fraud than usual. Online fraud jumped up 33% in 2016, with total fraud losses that year calculated at $6.7 billion. Some analysts expect that figure to rise to $7.2 billion by 2020.
The guide covers five main types of e-commerce fraud—true fraud, friendly fraud, phishing (account takeover fraud), refund fraud and card testing—and offers effective tools and strategies to combat each of them. "Prevention is crucial," said Suresh Dakshina, President of Chargeback Gurus. "Merchants today are stuck in a bind where they must make every effort to detect and avoid fraud and chargebacks, while being careful not to overzealously decline legitimate transactions or allow the costs of fraud prevention to harm their profitability."
Finding this delicate balance can be challenging for most businesses, who may feel worried or overwhelmed that prevention can be tedious and expensive, and may lower sales. These are all valid concerns, but according to Dakshina, "merchants can now feel empowered to fight back against fraud and chargebacks effectively without having to worry about time, resources or expensive tools. This was our primary goal in creating this new guide."
About Chargeback Gurus:
Chargeback Gurus provides comprehensive management solutions to help businesses recover lost revenue from chargebacks and fraud. Their chargeback representment and prevention services take the pain out of chargeback management and deliver true ROI for clients.
Chargeback Gurus' proprietary FPR-360™ tool with Root Cause Analyzer™ looks at over 40 different data points to identify business vulnerabilities and prevent up to 50% of chargebacks. Their Smart Chargeback Representment™ Process combines automation, data analytics and expert analysts to help companies recover up to 70% of chargebacks.
Visit https://www.chargebackgurus.com to learn more.
SOURCE Chargeback Gurus
Share this article