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New Hanover Research Report Shares Key Trends B2B for Companies in 2022

Report outlines top five trends disrupting B2B Businesses.


News provided by

Hanover Research

Mar 02, 2022, 15:30 ET

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ARLINGTON, Va., March 2, 2022 /PRNewswire-PRWeb/ -- Hanover Research, a leading provider of market intelligence and analytics, has released a new report. The Top Five Trends Disrupting B2B Businesses in 2022, to help business leaders and their teams identify and address key challenges.

"Businesses have had to change the way they operate in the last few years. Every time we adjust to a 'new normal' a new variant, shortage, or delay arises. Businesses that fail to adapt and respond quickly are falling behind," says Anil Prahlad, chief research officer, Hanover Research. "This research report will help companies understand how to plan for and react to the most pressing challenges in the year ahead."

This report can serve as a roadmap to navigating the current economic environment. by providing data-driven insights and actionable takeaways.

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Key trends identified in the report include:

  • Supply Chain Issues and Economic Disruptions Put a Focus on Agility
  • Companies Will Lean on Customer Data and Feedback to Secure Their Loyalty
  • Businesses Will Manage Market Risk by Focusing on Core Markets
  • With Mergers and Acquisitions on the Rise, Businesses Will Need to Balance Growth and Risk
  • B2B Companies Will Embrace Omnichannel Strategies that Align with Customer Needs

The report found that successful businesses are developing quick-response strategies and operations to become more agile and mitigate risks brought on by external variables.

"Our work with a diverse range of industries nationwide gives us unique insight into the challenges they face and solutions that have the biggest impact" says Vineeta Mooganur, chief growth officer for corporate, Hanover Research. "What differentiates successful organizations is that they have a deeper understanding of their customers and what drives loyalty and have embraced agile business models. This enables them to adapt to change, drive growth, and maintain have more loyal customers loyalty, and increased employee morale, even in turbulent times. This report can serve as a roadmap to navigating the current economic environment. by providing data-driven insights and actionable takeaways."

To access the full report, click here.

About Hanover Research

Founded in 2003, Hanover Research is a global research and analytics firm that delivers market intelligence through a unique, fixed-fee model to more than 1,000 clients. Headquartered in Arlington, Virginia, Hanover employs high-caliber market researchers, analysts, and account executives to provide a service that is revolutionary in its combination of flexibility and affordability. Hanover was named a Top 50 Market Research Firm by the American Marketing Association from 2015 to 2021 learn more about Hanover Research, visit http://www.hanoverresearch.com

Media Contact

Jordan Wells, Hanover Research, 1 2025590050, [email protected]

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SOURCE Hanover Research

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