LOS ANGELES, Oct. 20, 2020 /PRNewswire-PRWeb/ -- The environmentally-driven skincare brand, Amethyst Skincare, is introducing its latest game changing product: Blue Light Anti-Aging Screen Protector at a time when, on average, nearly 60% of people are spending more than 6 hours a day on a digital device. This high tech, protective daily serum is designed to shield the skin from the deleterious effects of blue light exposure, which we are inevitably exposed to every day - between smartphones, tablets, laptops, televisions – making this serum an essential daily must-have.
The proprietary ingredient blend, Pixel X Complex, acts as a digital barrier for High Energy Visible Light (HEV) to reduce more than 70 percent of skin damage from blue light overexposure. Unlike other blue light serums, Amethyst's Pixel X Complex works as a triple threat with time released micro-encapsulated hyaluronic acid (HA) and citrus stem cells to neutralize skin damage, hydrate the skin throughout the day and repair cellular damage. The micro-encapsulated hyaluronic acid also releases HA over a 24-hour period to increase hydration levels lost from blue light exposure, helping to plump and hydrate skin throughout the day, for one-time only application. The Blue Light Anti-Aging Screen Protector has also proven to lighten skin discolorations and dark spots by 72 percent, increase collagen production by 37 percent, and restore hydration levels to 97 percent.
"Consumers have been heavily educated about the damage that UVA & UVB light, from sun exposure causes to their skin, but not as many people realize the significant damage that HEV and blue light can cause to the skin, at the molecular level, from their technology devices," says Nicole Simpson, founder of Amethyst Skincare. "For as much time as we spend sitting in front of our computers and using our smartphones, our skin needs a protective shield against this damaging light that is absorbing it of the skin's moisture. I am very proud of the technology in our Blue Light Anti-Aging Screen Protector and the barrier it creates for the skin."
Five days of exposure to blue light can have the same impact as spending 25 minutes in midday sun with no protection. Similar to UVA & UVB exposure, blue light can also cause oxidative damage to the skin. However, blue light penetrates the skin at a much deeper level, where collagen and elastin reside, contributing up to 90% of visible signs of aging such as wrinkles, brown spots and rough texture.
The brand's founder and beauty veteran, Nicole Simpson, perfected this serum using her extensive knowledge in skincare over the last 15 years. As a medical esthetician, biochemist, and former AVP of Global Education and Business Development at SkinCeuticals (L'Oreal) she has not only trained some of the world's leading dermatologists, but she is science and research driven.
About Amethyst Skincare:
Amethyst Skincare is one of the first skin care lines created for the sole purpose of protecting the skin from the damaging effects of the environment. The collection of paraben, gluten and cruelty-free products focuses just as much on pinpointing how the skin responds to environmental factors and using potent ingredients and an innovative delivery system to protect the skin, as it does on being an environmentally sustainable beauty brand. Founder Nicole Simpson built the brand with more than 15 years of extensive knowledge, industry experience, and a science-driven background. Currently, more than 85 percent of beauty products are not recyclable. Amethyst Skincare is 100 percent recyclable through TerraCycle, created with waterless production with a goal to be carbon neutral by 2022, and is committed to supporting 4Ocean – an organization devoted to removing plastic from the world's oceans. Consumers can feel confidant knowing that for every five Amethyst products sold, one pound of plastic is pulled out of the ocean.
The Blue Light Anti-Aging Screen Protector retails for $125 USD and can be found at: skinbyamethyst.com
SOURCE Amethyst Skincare
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