Female-Founded Clean Beauty and Wellness Brand Uses Art and Science to Create Fragrances that Evoke Desired Emotions
ARLINGTON, Mass., Feb. 28, 2023 /PRNewswire-PRWeb/ -- Emmotiv, a first-of-its-kind mood-elevating fine fragrance brand, is proud to introduce a line of clean fragrances that fuse the mood-enhancing benefits of aromatherapy with the artfully layered composition of perfume. Emmotiv is the first brand to create proprietary perfumes that amplify specific desired emotions–all with clean, vegan, EU-compliant ingredients and a commitment to offering fragrance ingredient transparency (rare in the industry). Developed by luxury perfumers, each Eau de Parfum in the collection blends aromas linked to universally desired emotional states – including calm, joy, love and comfort – to help inspire and evoke those feelings.
"I created Emmotiv to amplify the beauty of emotion through the art of scent. We live in a world that often encourages us to suppress how we feel. Yet it's our emotions that define our most profound human experiences, and that's worth celebrating," said Cristina Bagozzi, Founder, Emmotiv. "One of the most powerful ways to embrace our emotions is to tap into our senses, including our sense of smell. With a direct link to areas of the brain that control emotion, we can use it as a daily wellness tool to instantly calm, uplift and delight."
Cristina's passion for fragrance began more than 30 years ago. Born and raised in Romania before the revolution, Cristina had little access to self-care products. When her mother was gifted a bottle of perfume, it was the first time she experienced anything so sensorially delightful. This was the start of a lifelong passion that inspired the former Living Proof and Follain executive to pursue a career in the beauty and wellness space. The fragrances follow the strictest market definition of clean beauty, prohibiting the use of phthalates, parabens, sulfates, formaldehyde, polycyclic nitro musks and other potentially harmful ingredients. The full list of restricted ingredients, along with the individual ingredients in each fragrance, is available on Emmotiv's website. The four debut fragrances are:
- Calm Soul Eau de Parfum – Wear to feel grounded and restored. Woody, warm and aromatic with a touch of smoky spice, it balances calming notes like palo santo, clary sage and frankincense with energizing hints of ginger and bergamot.
- Cozy Reverie Eau de Parfum – Wear for sweet, indulgent comfort. Creamy, deliciously cozy and ethereal, it wraps notes of relaxing muguet (lily-of-the-valley) and uplifting lemon in comforting vanilla and whipped vegan musks.
- Joy Rush Eau de Parfum – Wear for a rush of pure bliss and optimism. Bright, warm and solar with a juicy effervescence, it balances invigorating bergamot, apple and uplifting freesia with gently soothing notes of peony and patchouli.
- Love Euphoric Eau de Parfum – Wear to feel effortlessly adored. Vibrant, smooth and sensual, it wraps a bouquet of aphrodisiac florals (jasmine, ylang-ylang and rose absolutes) in comforting vanilla, vegan musks and creamy coconut.
The four debut fragrances are available in 50 ML bottles for $78 each and 8 ML travel sprays for $28 each. The 8 ML travel sprays are also available in a 4-Piece Travel Set for $98 ($112 Value). For more information, visit Emmotiv.com.
About Emmotiv
Emmotiv is a new female-founded and owned independent fragrance house. Positioned at the intersection of fine fragrance and wellness, Emmotiv Eaux de Parfum combine the mood-elevating benefits of aromatherapy with the artistry of perfume. Emmotiv was born from the founder's passion for the beautiful and powerful link between emotion and scent and her desire to share it with others. For more information, visit Emmotiv.com.
Media Contact
Tess Darci, Emmotiv, 1 7817185239, [email protected]
SOURCE Emmotiv
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