DENVER, Jan. 16, 2019 /PRNewswire-PRWeb/ -- Eliminating profanity on the internet isn't easy. Since 2007 CleanSpeak has helped companies deliver profanity-free chat, sites, and forums by providing the best content filter & moderation platform available. According to CleanSpeak CEO Brian Pontarelli, "Nasty content is a real problem and it's getting worse. Even a small incident can escalate into a world-wide PR nightmare. CleanSpeak catches profanity, racial slurs, hate speech, innuendo and imagery before it costs a company millions in time and effort to rebuild their brand and reputation." To kick off 2019 CleanSpeak launched a new site at CleanSpeak.com with testimonial videos and case studies from Fortune 500 firms showing how they go beyond basic chat moderation to protect brands from unwanted text, images and video content in multiple channels.
The State of Profanity Filtering in 2019
Almost every site or application allows their users to communicate and share their own text, images, or videos to some degree, even if it's just a username. Unfortunately, that freedom brings a risk of content that is offensive, pornographic, or simply inappropriate for the community. According to Brian, "Every community has different acceptable behavior, but one or two users who ignore those rules can poison the entire thing. We built CleanSpeak to let site moderators choose their own limits, detect unwanted activity, and reward and discipline users as they see fit. It puts them back in control of the community instead of spending hours each day reacting to issues."
Brian continues "Offensive content can come from anyone–customers, guests, and even employees. Our clients use CleanSpeak to monitor external and internal systems to prevent anyone from putting offensive content into their chat, ordering POS and customer billing systems. Whether it's accidental or intentional, anywhere people can add text and images to a system there is a substantial risk."
These days risk means a lot more than just offending a few customers. Social media channels are always looking for the next headline-grabbing incident to broadcast to the world. Companies need to be proactive to detect and eliminate these issues before they happen.
Leveraging Artificial Intelligence
Filtering unwanted content isn't becoming any easier. Troll-prone chats and forums seem to inspire creative attempts to obscure profanity and imagery making simple filters less effective. Fortunately, efficiently designed artificial intelligence is proving to be a powerful tool in this never-ending battle. According to Brian, "The truth is, our language and even what we consider offensive isn't always black and white. Detecting unwanted content has changed from simply scanning for bad words to understanding how phrases, emojis and images are used in context. To address this, CleanSpeak is adding a custom artificial intelligence system that works with our existing filters to detect the intent and tone of words and phrases. We'll be more accurate at learning and eliminating offensive phrases, and ignoring commonplace expressions and idioms." By taking advantage of machine learning techniques with an ever-growing data set, the fuzzy logic of an AI system is the perfect tool to keep pace with both obvious offensive content as well as more subtle and evolving challenges."
In the end, there will always be human users adding information to computer systems, so there will always be a risk of inappropriate data. Every company needs to understand their own level of risk, and decide how they can manage that risk as their volume of data grows. Many firms have lost millions by betting they would be able handle their filtering and moderation challenges by manually reviewing user-submitted content. By using powerful filters combined with advanced AI tools, they can minimize the chance of becoming the next case-study for how to recover from an embarrassing content incident.
About CleanSpeak
For over a decade CleanSpeak has been protecting startups to Fortune 500 companies against profanity, racial slurs, hate speech, pornography, violence, trolls, bullies and much more. Headquartered in Denver, Colorado, we serve a wide range of industries including gaming, financial services, healthcare, education, entertainment and consumer goods. For more information, sign up for a free trial, or to speak with the makers of CleanSpeak, call 720-675-9991 or visit https://cleanspeak.com.
SOURCE CleanSpeak.com
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