A survey of 105 marketers reveals a widening gap between expectations and resources, a struggle to prove ROI, and a lack of strategic AI adoption are putting business growth at risk.
ANNAPOLIS, Md., Nov. 5, 2025 /PRNewswire-PRWeb/ -- POM Marketing, a B2B marketing firm, today released Marketing Under Pressure, a new report revealing a critical disconnect between leadership expectations and the resources available to achieve them.
The report arrives as the $20 billion business-to-business (B2B) marketing sector is expected to soar to $37 billion by 2033 and as agencies and independent practitioners grapple with the emergence and application of generative artificial intelligence (Gen AI).
Marketing Under Pressure draws on insights from 105 B2B marketing professionals across the United States, representing a mix of company sizes and roles—from managers and directors to VPs, CMOs, and specialists.
In addition to discovering that 69 percent of marketers see a significant gap between what their leadership expects and the budget, staffing, or time they are given, the report highlights other key insights, including:
- The Struggle to Articulate ROI: Only 29 percent of marketers are "very confident" in their ability to demonstrate ROI to leadership—a vicious cycle where limited proof leads to limited budgets, ultimately undermining outcomes.
- AI Adoption Without a Roadmap: While 79 percent of marketers agree AI has significantly impacted their strategies, adoption is often stalled by unclear use cases, limited expertise, and a lack of strategy.
"These findings should be a wake-up call for the C-suite, not just marketers," said Kathy Floam-Greenspan, Founder and Chief Strategist of POM Marketing. "Profitability rides on marketing performance. When teams are underresourced, the entire organization's ability to generate leads, drive sales, and grow revenue is at risk."
The full Marketing Under Pressure report is available for download at https://pomagency.com/marketing-under-pressure-b2b-leaders/.
About POM Marketing
POM Marketing serves as a senior-level marketing partner for organizations ranging from high-growth startups to $1B+ multinationals. Specializing in industries that power global infrastructure—government and defense, construction, cybersecurity, IT services, and cloud solutions—POM helps clients accelerate growth through strategic clarity and marketing impact.
The firm's agile model provides embedded expertise, giving marketing teams the strategy, creative execution, and measurable outcomes needed to scale.
To learn more about POM Marketing, visit http://pommarketing.com.
Media Contact
Kathy Berardi, POM Marketing, 1 6786444122, [email protected], https://pomagency.com/
SOURCE POM Marketing
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