LifeLearn Animal Health, a national leader in veterinary practice marketing, communication, and education software has just announced that research is currently underway for its 2023 State of Veterinary Marketing Report. The annual report was launched in 2022 to better understand the current state of the animal health industry and aims to serve as a guiding light for practices to stay competitive and up to date with the latest veterinary marketing trends via insights from their peers across North America.
GUELPH, Ontario, Nov. 22, 2022 /PRNewswire-PRWeb/ -- LifeLearn Animal Health, a national leader in veterinary practice marketing, communication, and education software has just announced that research is currently underway for its 2023 State of Veterinary Marketing Report. The LifeLearn State of Veterinary Marketing Report was launched in 2022 to better understand the current state of the animal health industry and the residual impacts of the COVID-19 pandemic on practices across the country.
DO YOU WORK IN THE ANIMAL HEALTH INDUSTRY? PARTICIPATE IN THE SURVEY.
With pet owners increasingly turning online to find and research pet care providers, the 2022 report found that veterinary practices were following suit, to great success. Even in the midst of a global pandemic, mandatory closures, and client safety concerns, LifeLearn found that:
- 51% of respondents reported annual practice revenue of over $1,000,000 in 2021.
- Despite soaring profits, staffing was ranked as top challenge for 78% of practices struggling to keep up with demand heading into 2022.
- Responses from top performing practices who managed to achieve success while avoiding burnout revealed an early adopter mindset towards digital technology and automation in their practices.
ACCESS THE COMPLETE STUDY HERE.
"We wanted to understand how practices were responding to the many challenges facing their teams, and how those responses were impacting the success of their clinics," said Luke Wilson, Chief Revenue Officer at ProSites, parent company of LifeLearn. "The State of Veterinary Marketing Report allowed us to compare the strategies of top performing practices with the sample as a whole to let the data show very clearly what was working and what wasn't."
Research for the LifeLearn 2023 State of Veterinary Marketing Report is open throughout November 2022, with the full report set to air in early 2023.
"The response from the veterinary community has been so amazing to see," said Tiffany Isbell, VP of Brand & Content Marketing at ProSites, parent company of LifeLearn. "We started with just 221 responses for our 2022 report and have already received responses from over 3,500 practices for next year's report."
PARTICIPATE IN THE 2023 STATE OF VETERINARY MARKETING REPORT.
LifeLearn invites any members of the veterinary community to participate in the research for the 2023 State of Veterinary Marketing Report. The company's vision is for this annual research project to serve as a guiding light for practices to stay competitive and up to date with the latest veterinary marketing trends through insights from their peers across North America.
About LifeLearn Animal Health, a ProSites Company
LifeLearn provides flexible, affordable, and customizable online software solutions for veterinary practices to save time, improve practice efficiency, and strengthen client relationships. LifeLearn's award-winning competencies in digital media, combined with longstanding veterinary content expertise and customer support, and just part of why LifeLearn continues to be a leading and trusted name in the animal health industry.
To learn more about ProSites, please visit https://www.ProSites.com. To learn more about LifeLearn, please visit https://www.LifeLearn.com.
Media Contact
Tiffany Isbell, LifeLearn Animal Health, (800) 375-7994, [email protected]
SOURCE LifeLearn Animal Health
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