Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

New Survey Results Reveal Communications Preferences Among Nurse Practitioners (NP) And Physician Assistants (PA)


News provided by

HealthLink Dimensions

Nov 28, 2023, 14:30 ET

Share this article

Share toX

Share this article

Share toX

HealthLink Dimensions Logo
HealthLink Dimensions Logo

HealthLink Dimensions Publishes Findings From Its Inaugural Research Study Of Physician Extenders

ATLANTA, Nov. 28, 2023 /PRNewswire-PRWeb/ -- Atlanta-based HealthLink Dimensions, which has the nation's largest audited healthcare provider database, announced the release of its highly anticipated report on the communication preferences of nurse practitioners (NPs) and physician assistants (PAs), collectively known as "physician extenders." The report gives pharmaceutical manufacturers, hospitals and health systems, and other healthcare enterprises valuable information about how to best reach these professionals on the front lines of patient care. Among many industry insights, the report showed that 49% of respondents identified email as their preferred way to get information and that two-thirds of respondents allow medical sales representatives at their place of work.

Despite the increasing number and influence of physician assistants and nurse practitioners, their attitudes and opinions have rarely been studied. Nevertheless, understanding physician extenders' preferences can dramatically impact how companies communicate with these caregivers, who frequently decide what medications to prescribe or which doctors to refer patients to. The newly published report gives insights into how they gather and review information and which methods of communication they prefer when contacted by organizations seeking to get their attention.

Nurse practitioners and physician assistants play a crucial role in patient care. Our research provides a wealth of information to guide communication strategies.

Post this

"Nurse practitioners and physician assistants play a crucial role in patient care. Understanding their communication preferences is essential for organizations seeking to engage with them effectively," said Amar Duggasani, CEO of HealthLink Dimensions. "Our research provides a wealth of information to guide communication strategies, so our clients can connect with nurse practitioners and physician assistants in the manner they prefer and deliver messages that resonate."

The Nurse Practitioner and Physician Assistant Communications Preferences Report follows HealthLink Dimensions' release of the 2023 HCP Communications Report, which analyzed physicians' communications preferences. Both reports revealed that providers of all types – whether doctors or physician extenders – prefer email communications over all other message formats. In addition, two-thirds of nurse practitioners and physician assistants reported they read most emails on their smartphones. Perhaps most importantly, the majority of respondents, almost two-thirds, say they write as many prescriptions and refer as many patients to specialists, or more, than their physician colleagues.

HealthLink Dimensions' clients welcomed the insights in the survey results of nurse practitioners and physician assistants. One client from a healthcare marketing agency said, "HealthLink Dimensions' report confirmed our hypothesis that nurse practitioners and physician assistants are just as pivotal as physicians in prescribing and providing referrals. Learning that email is their preferred communication is a game changer for our marketing strategies".

The survey was developed and administered by HealthLink Dimensions communications team, and the results were tabulated by the company's data scientists, technologists, and customer experience partners.

The 30-question survey was sent to more than 35,000 NPs and PAs. HealthLink Dimensions estimates the results have a less than 5% statistical margin of error. The company used its audited database, the largest of its kind in the nation, to reach survey respondents. The list includes more than 1.2 million doctors and 600,000 nurse practitioners and physician assistants, and HealthLink Dimensions has email addresses for the vast majority. In addition to its provider and hospital data, HealthLink Dimensions offers email deployment and programmatic advertising solutions to its clients, which include 11 of the 15 largest pharmaceutical companies in the United States.

The 2023 Nurse Practitioner and Physician Assistant Communications Preferences Report can be downloaded free of charge here.

To learn more about HealthLink Dimensions, please contact Meieli Sawyer at (305) 668-0070 or [email protected].

About HealthLink Dimensions

HealthLink Dimensions is the nation's top choice for healthcare provider data used by hospitals, life sciences, and health insurers, including 11 of the 15 largest pharmaceutical companies. The company helps clients connect and digitally engage with healthcare providers using the nation's largest database of its kind – sourced from multiple resources and audited by third-party verifier, BPA Worldwide. HealthLink Dimensions is a leader in triple-validated data, cross-verifying email addresses through three independent channels.

Founded in 2000 and headquartered in Atlanta, Georgia, the company has been recognized as one of America's fastest-growing private companies on the Inc. 5000 list for five consecutive years. http://www.healthlinkdimensions.com.

Media Contact

Meieli Sawyer, The Weinbach Group, (305) 668-0070, [email protected], https://www.weinbachgroup.com/

SOURCE HealthLink Dimensions

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.