New York Website Design Company, Lounge Lizard, Shares Five Easy Ways to Increase Voice Search Optimization on your Website
With the increased use of voice assistants, both in smartphones and devices such as Alexa, a business website should be optimized for voice search in order to stay competitive and not miss out on voice search web traffic.
NEW YORK, March 27, 2019 /PRNewswire-PRWeb/ -- Lounge Lizard is globally recognized as a New York website design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."
With the increased use of voice assistants, both in smartphones and devices such as Alexa, a business website should be optimized for voice search. Voice search is a bit different compared to a standard search input because people speak in a certain way compared to how data is typically input in a search. Those subtle differences and nuances need to be accounted for to ensure opportunities aren't missed as it is expected that half of all online searches will be via voice by the end of 2020. Today NY based web design company, Lounge Lizard, shares 5 Easy Ways to Increase Voice Search Optimization on your website.
Why does voice search matter? The signs are pointing towards voice search comprising a larger market share in the next few years. By the end of 2017, Amazon Echo had 30 million devices installed. It is predicted that voice commerce will be worth $40 billion by 2022. Therefore, it makes sense to focus on optimization now rather than later to ride the wave of that change rather than chase after it.
5 Easy Ways to Increase Voice Search Optimization:
- Create a FAQ page – The core aspect of voice search is people asking questions and expecting answers. In some cases, it is a very straightforward information exchange such as, "What is the score for the Knicks game?" However other questions are going to be more specific and will be phrased in a natural way of speaking which means finding a natural answer makes the most sense and that is typically what FAQ pages accomplish. The FAQ page should be very detailed and use a conversational tone as if the questions were being answered aloud in person. Each answer should be limited to 30 words at the most and use the active voice. Ideally answers should avoid excessive jargon and be written at a high-school level.
- Optimize for snippets – Featured snippets are the current pot of gold for search results, both typed and voice. Between paragraph, list, and table types of snippets, there are options for any business to work with. Using structured content and key phrases which a site already ranks highly for are the best ways to getting content featured as a snippet. For those using lists, make sure the H2 and H3 tags are being used which helps crawlers identify the content as a list more easily. Aim to answer 2-3 questions per page with content, and make sure content is concisely written as Google looks for small snippets of under 100 words to quickly and clearly provide the answer its' user is searching for.
- Claim the Google Business Listing – Often voice search is used to obtain local business information such as location or hours. By claiming the Google Business Listing and keeping it up to date customers can more easily find that business. The listing should include quality photos, key details about the business, links to websites, and be updated whenever anything about the business changes.
- Expand keywords for SEO – People speak differently than they type. For example, a web search for a new laptop computer might be, "good gaming laptop," while a voice search could be, "What is the best gaming laptop?" The difference is subtle in many cases involving phrasing. There are tools available, such as Answer the Public, which is a site takes search terms and using advanced data analysis will return commonly asked questions related to those search terms. This allows for variations on keywords and phrases that should be considered for SEO as well as a FAQ page to ensure common ways searches of keywords might be phrased are included on the website.
- Speed optimization – While it is impossible to know the exact level of any individual ranking factor when it comes to SERPs, testing has shown that voice search results load faster than average pages. The logic behind this is that mobile users expect quick results when searching on the go. Therefore, improving page and site speed will be valuable by doing things such as using Accelerated Mobile Pages (AMP), optimizing images, leveraging browser caching, improving server response time, enabling compression, and minifying HTML.
Lounge Lizard Website Design Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.
Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun(at)loungelizard.com
SOURCE Lounge Lizard Inc.
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