NEW YOU MEDIA Inc., The Voice of Health and Beauty, today announces the addition of two distinguished professionals, Alyssa Velazquez and Federico Bianchi, to its creative team.
FORT LAUDERDALE, Fla., Feb. 18, 2025 /PRNewswire-PRWeb/ -- NEW YOU MEDIA Inc., The Voice of Health and Beauty, today announces the addition of two distinguished professionals, Alyssa Velazquez and Federico Bianchi, to its creative team. Their expertise will be instrumental in elevating the upcoming NEW YOU Awards, South Florida's premier consumer, media, and influencer beauty industry event.
The star-studded NEW YOU Awards will honor winners over an exciting two-day celebration in Miami Beach. The festivities kick off with the NEW YOU Beach Club presented by Grande Cosmetics, owners and makers of Grande-Lash MD. The VIP welcome reception at the W Hotel South Beach, will be on Friday, March 28th, and features a partnership with brands including Miami Swim Week The Shows, entertainment, and an influencer-filled VIP pool party complete with a private bungalow for lounging. The VIP event is followed by the NEW YOU Awards event, which kicks off with a beauty industry panel discussion, exhibit booths for networking, a room filled with vignettes for content creation, a press-filled red carpet culminates in the highly anticipated 4th annual NEW YOU Awards Ceremony at 1 Hotel South Beach, Saturday, March 29th, 2025. As the fourth live red-carpet event in its history, the NEW YOU Awards have been ongoing for ten years, and the live event cemented its place as a premier beauty industry awards and networking event for entrepreneurs and those influencers looking to generate brand deals, or executives of iconic brands launching new skus with celebs and influencers present. The event is produced by The NEW YOU Studio, an internal team which has produced the past shows, which are available on the brand's YouTube channel.
Alyssa Velazquez joins as Senior Social Media Manager for NEW YOU Media Inc. Formerly the Director of Social Media and Fan Engagement at MTV for ViacomCBS, Velazquez has a proven record of driving impactful campaigns that captivate global audiences. Leading MTV's social channels with over 100 million followers, her award-winning efforts, including the 2019 Video Music Awards and MTV's Plus1theVote initiative, demonstrate her ability to create meaningful digital experiences. Her dynamic expertise will amplify the NEW YOU Awards' online presence, ensuring robust engagement across all social platforms. This year, the Awards looks to live stream influencer panels and other aspects of the NEW YOU Awards giving third parties a peak at the VIP invite only event.
Federico Bianchi, an accomplished multimedia professional with over two decades of experience, joins as Executive Director of Integrated Production, a newly created role to focus on bringing together Great HealthWorks, the parent company's TV and NEW YOU magazine and print heritage, while repositioning the entity to a digital and OTT future state. Having collaborated with leading media outlets like CNN, Univision, and ESPN, and Fortune 500 brands such as McDonald's and Microsoft, Bianchi is a master of orchestrating large-scale multimedia productions. His leadership will elevate the NEW YOU Awards, ensuring a seamless and unforgettable experience for attendees, viewers, and stakeholders alike.
"As Executive Director of Integrated Production at NEW YOU Studios, my goal is to grow our brand into a major player in the OTT ecosystem and center for all creative services, focusing on health, beauty, and lifestyle content. We're building a comprehensive production hub to provide our expertise to brands, taking them from concept to completion. Our newly renovated studio, in the heart of South Florida, will offer everything from podcast-style production to broadcast setups and photo shoots," said Federico Bianchi. With a talented and rapidly expanding team of over two dozen multi-skilled creatives, who utilize industry trends and brand strategy to produce cutting-edge content, the brands coming in the door through the NEW YOU Awards will become opportunities for not only content creation and full suite of post-production services, but also fulfillment because the vertically integrated parent company does it all in house. As we expand, I'll lead the charge in strategically positioning NEW YOU Studios as the go-to resource for high-quality, impactful content."
"With Alyssa Velazquez and Federico Bianchi joining our team, we're poised to make the 2025 NEW YOU Awards a multi-media event, taking the extraordinary celebration of health, beauty, and innovation beyond the walls expanding the brand reach and name," said Vanessa Walker, President, NEW YOU Media Inc. "Their visionary contributions will enhance not only the event's reach and impact but also NEW YOU's positioning as a multi-lingual event in the beauty and wellness space."
As preparations for the 2025 awards ramp up, NEW YOU Media, Inc., is committed to delivering an unforgettable weekend of industry networking, sponsor activations, and beauty discoveries. The 2025 NEW YOU Beauty Awards will celebrate the brightest stars and groundbreaking achievements in beauty, bringing together industry leaders, influencers, and fans for a one-of-a-kind experience.
About NEW YOU
NEW YOU serves a sophisticated, motivated and entrepreneurial set of fans and beauty industry lovers of all ages. NEW YOU advocates that health – physical, mental and financial wellness – and beauty should be lived, worn and awarded. NEW YOU offers content from entrepreneurial inspirational stories, useful tips and trends, with shoppable options for stand out brands curated by the NEW YOU team. In keeping with these stories, recognizing these individuals for their achievements and contributions, NEW YOU recognizes its own evolution beyond an entity with a beauty lean, and pivoting to take on a 360 degree media company with The NEW YOU Studio, NEW YOU Brands, Inc., and soon streaming channels.
About The NEW YOU Awards:
In its 10th year, the former print only publication, NEW YOU with tagline "The Voice of Health and Beauty", is celebrating its 4th live annual NEW YOU Awards – a star-studded event honoring 15 recipients varying from brands to entrepreneurs and executives, as well as beauty and fitness influencers. The event transpires over two-days and the weekend kicks off at the W Hotel, South Beach, with a VIP welcome reception entitled the NEW YOU Beach Club presented by Grande Cosmetics, on Friday, March 28th. The pool party and beach bungalow will feature an event with Miami Swim Week, The Shows. The Awards day follows and invitees will find their way through the exhibit hall full of the BEAUTY BAR samples of entry brands for their DIY goodie bag, then sit for an industry panel discussion, network and mingle until the NEW YOU Awards Ceremony is held on the afternoon of March 29th, 2025, at the 1 Hotel, Miami Beach. This year's awards mark the fourth red carpet live event, establishing itself as South Florida's premier consumer, media, and influencer beauty industry event.
Media Contact
Toni Negas, NEW YOU MEDIA Inc., 1 954-622-2266, [email protected], www.NEWYOUAwards.com
SOURCE NEW YOU MEDIA Inc.
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