The brand brings awareness to concerns that many competitors are falsely claiming they offer real Manuka Honey, but have not undergone rigorous testing to confirm authenticity.
WANAKA, New Zealand, March 8, 2023 /PRNewswire-PRWeb/ -- New Zealand Honey Co., a top supplier of 100% authentic Manuka Honey worldwide, undergoes rigorous testing to ensure the authenticity of its honey, sourced from the native New Zealand Manuka tree. Manuka Honey, a complex and high-strength honey, is so rare it is only able to be harvested for two to eight weeks each year in remote and mountainous regions of the country.
Recent tests conducted by the Unique Manuka Factor Honey Association (UMFHA) have found many honey brands claim to be Manuka Honey but are not from New Zealand, missing the UMFHA mark and are not authenticated. According to the UMFHA, over 62% of Americans have purchased Manuka Honey for health benefits for the cold and flu season, but many are being deceived by mislabeled products.
All New Zealand Honey Co. products are UMF™ Certified (Unique Manuka Factor), an important accreditation denoting authenticity and the highest testing standards for any honey in the world. The brand partners with the best regional beekeepers to source the finest honey across New Zealand, ensuring that each jar of honey is traceable back to the hive.
"It's concerning to hear, but this has been known for some time that many other brands are claiming to sell Manuka Honey but are not meeting the key indicators from New Zealand MPI export standards," said Scott Brundell, Co-Owner and Business Director of New Zealand Honey Co. "With the official UMF certification on our products, consumers can feel confident knowing that they're receiving genuine, delicious Manuka Honey that has been independently tested for purity and origination. We're committed to providing the best-quality Manuka honey sourced, packed and labeled in New Zealand."
Manuka Honey is a powerful superfood with antibacterial, anti-inflammatory and antioxidant benefits, which can be used for skincare, haircare and optimized vitality. Its uses include adding it to smoothies and teas as a healthy sweetener, eating it straight from the spoon for an immune boost, helping with gut health, wound care, dandruff and soothing sore throats.
For more information, visit http://www.newzealandhoneyco.com
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About New Zealand Honey Co.
Produced on the wild landscapes of New Zealand, raw Manuka Honey from New Zealand Honey Co. is 100% authentic, pure, traceable and UMF Certified. It's a natural energy source full of essential vitality and optimized for life.
Media Contact
Jessica Parise, New Zealand Honey Co., 8582480082, [email protected]
SOURCE New Zealand Honey Co.
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