New Ad-Juster FlowIQ Benchmark Solution Empowers Publishers to Gain Competitive Industry Insights Using the Most Comprehensive Direct-Sold Ad Data Set Available

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Ad-Juster FlowIQ Benchmark data, including 1.2 trillion impressions and 2.3 billion clicks per month, lets publishers compare their performance against actual industry information for the first time.

Ad-Juster General Manager Dennis Clerke said, “With FlowIQ Benchmark, publishers have the data-driven insights to offer more competitive advertising solutions, optimize sales, and increase customer loyalty."

For years, digital publishers seeking insights into the competitive strengths and weaknesses of their direct-sold advertising have had to rely on partial data—such as sampled subsets, outdated rate cards, or industry estimates. Now, for the first time, publishers can compare their individual performance against the most comprehensive set of direct-sold advertising data available with the new FlowIQ Benchmark solution from Ad-Juster, a DoubleVerify company.

An on-demand webinar on how to analyze publisher direct-sold ad data using FlowIQ Benchmark is now available at:

Industry’s Most Comprehensive Data Set Optimizes Publishers’ Decision-Making
FlowIQ Benchmark combines pattern analysis with data collected by Ad-Juster, a market-leading provider of unified data reporting and analytics for digital advertising that has worked with digital publishers, including the majority of the comScore top 100, for more than 12 years. The solution stores two years of anonymized publisher data, incorporating over 1.2 trillion impressions and 2.3 billion clicks reported each month. By running queries against the direct-sold ad data in FlowIQ Benchmark, companies can get an accurate picture of how their performance over a selected date range compares across a variety of publisher verticals and sizes, as well as drill down into the data to analyze specific segments.

With FlowIQ Benchmark, publishers have powerful data-driven insights that can be used to:
● Refine pricing strategies based on real market data with a clear picture of where inventory stands compared to similar publishers and products.
● Monitor trending partners, formats, and placements to identify new revenue opportunities, such as demand for specific ad sizes.
● Conduct data-driven planning and forecasting to understand what products are performing in the market, when click-through rates in key categories are likely to dip, or where resources should be directed for discrepancy optimization.
● Build trust with existing clients and prospects by showing the value of inventory relative to competing publishers, leveraging real market data to easily defend rate cards and recommendations.

“For too long, the lack of industry data in analytics tools has left publishers operating their direct-sold advertising half blind. Now, using the extensive industry data exclusively available with FlowIQ Benchmark, publishers can gain a clear view of how their business is performing in the industry for the first time,” said Ad-Juster General Manager Dennis Clerke. “With FlowIQ Benchmark, publishers have the data-driven insights to offer more competitive advertising solutions, optimize sales, and increase customer loyalty. It’s one more way that Ad-Juster is continuing our mission to put more power in publishers’ hands.”

Optimized for Digital Publishers’ Advertising Operations
FlowIQ Benchmark is optimized for advertising operations teams at medium and large digital publishers that rely on direct-sold campaigns as a source of revenue and want insights into industry trends and benchmarks for their direct-sold business.

Using the data insight tool, teams can gain unique market and competitive analysis by viewing key value metrics, including cost per mille (CPM), click-through rate (CTR), discrepancy rate, and revenue growth—as well as by vertical sectors and Interactive Advertising Bureau (IAB) categories. Additionally, teams can obtain granular insights by drilling down into specific dimensions, such as ad unit size, delivery method, and ad server, among others. Finally, it is possible to perform historical analysis by running comparisons against 24 months of delivery data with weekly and monthly views.

FlowIQ Benchmark is available today. To see a demo and learn more, visit

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Dan Lawton
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