New App From Wildflower Health, Baptist Health And Wolfson Children’s Hospital Guides Families Through Pregnancy And Beyond

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MyFamily App To Serve As Extension of Health System’s Expertise and Care, While Meeting the Needs of Parents On a Daily Basis

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We’re proud to partner with Baptist Health and Wolfson Children’s Hospital on the MyFamily app in order to take the complexity out of healthcare by connecting users to local health resources they need, at the time they need them.

Parenthood begins long before a baby is born. That’s why it’s important for moms-to-be to take care of themselves and their new addition throughout those whirlwind nine months. To help answer the many questions that come with this journey, Baptist Health and Wolfson Children’s Hospital – in collaboration with Wildflower Health – has developed the MyFamily mobile app to help moms and dads from early pregnancy until long after baby is born.

App features engage and inform users throughout their experience, and include:

  • A “Find a Provider” tool with Baptist Health’s directory of more than 1,200 OB, pediatric and primary care physicians
  • Reminders for maternity tours and childbirth classes
  • Storage of all of your self-entered doctor’s appointments and questions in a feature called the “Q-List”
  • Daily pregnancy tips, weekly pregnancy videos and to-dos by trimester
  • Feeding, diaper and growth trackers for newborns to toddlers
  • Tips for new parents on sleep, swaddling and traveling, including postpartum depression articles with connections to support groups and a 24/7 helpline
  • Profiles for every family member from ages 0 to 99, along with vaccination and weight trackers
  • Personalized daily newsfeed specific to users’ interests and needs

“Baptist Health and Wolfson Children’s Hospital want to help families be as healthy as possible throughout their lives,” said Brett McClung, president and CEO of Baptist Health. “The MyFamily app is an extension of our expertise and care, helping us to fit into the daily lives of parents as they take care of themselves and their children at every stage.”

CC Brooks, vice president of Patient Care Services for Baptist Medical Center Jacksonville and Wolfson Children’s Hospital, said, “We are so proud to offer the MyFamily app so we can continue to provide support long after childbirth. As a mom and a former labor and delivery nurse, I know how important it is for parents to have access to the reliable information they need as their families grow and needs change. This new app helps by offering health trackers for kids as they mature and the ability to include a health profile for every family member.”

The MyFamily app can be downloaded in both the Apple App Store and Google Play Store by following the links, searching “MyFamily Baptist” in your app store or texting HEALTH to 904.441.5204.

“It’s clear that consumers and health systems like Baptist Health understand the growing urgency for effective digital health solutions that focus on family needs, which include pregnancy, parenting and general wellness,” Wildflower Health CEO & Founder Leah Sparks said. “We’re proud to partner with Baptist Health and Wolfson Children’s Hospital on the MyFamily app in order to take the complexity out of healthcare by connecting users to local health resources they need, at the time they need them.”

To download a video that shows the features of the app, please click here.

About Wildflower Health
Wildflower empowers women and their families to confidently navigate and access the care they need, when they need it. By deeply integrating our technology into healthcare and personalizing the user experience, we help the entire healthcare ecosystem meet the expectations of today’s consumer, driving a meaningful impact on health for entire families. Learn more at

About Baptist Health
Baptist Health is a faith-based, mission-driven system in Northeast Florida comprised of Baptist Medical Center Jacksonville; Baptist Medical Center Beaches; Baptist Medical Center Nassau; Baptist Medical Center South; Baptist Clay Medical Campus and Wolfson Children’s Hospital – the region’s only children’s hospital. All Baptist Health hospitals, along with Baptist Home Health Care, have achieved Magnet™ status for excellence in patient care. Baptist Health is part of Coastal Community Health, a regional affiliation between Baptist Health, Flagler Hospital and Southeast Georgia Health System forming a highly integrated hospital network focused on significant initiatives designed to enhance the quality and value of care provided to our contiguous communities. Baptist Health has the area’s only dedicated heart hospital; orthopedic institute; women’s services; neurological institute, including comprehensive neurosurgical services, a comprehensive stroke center and two primary stroke centers; a Bariatric Center of Excellence; a full range of psychology and psychiatry services; urgent care services; and primary and specialty care physicians’ offices throughout Northeast Florida. The Baptist MD Anderson Cancer Center is a regional destination for multidisciplinary cancer care which is clinically integrated with the MD Anderson Cancer Center, the internationally renowned cancer treatment and research institution in Houston. For more details, visit

About Wolfson Children’s Hospital of Jacksonville
Wolfson Children’s Hospital in Jacksonville, Florida, is a part of Baptist Health, Northeast Florida’s most comprehensive health system serving every stage of life. Wolfson Children’s is the only children’s hospital in Northeast Florida and serves as the pediatric referral center for North Florida, South Georgia and beyond. Staffed 24/7 by pediatric nurses and other healthcare professionals specially trained to work with children, the 216-bed, patient- and family-centered hospital features the latest pediatric medical technology in a welcoming, child-friendly environment. At Wolfson Children’s, nationally recognized pediatric specialists representing nearly every medical and surgical specialty work with pediatricians to provide care for children of all ages with congenital heart conditions, cancer, neurological disorders, diabetes and endocrinology disorders, orthopaedic conditions, behavioral health conditions, traumatic injuries, and more. Wolfson Children’s pediatric institutional partners include Nemours Children’s Specialty Care, Jacksonville, UPMC Children’s Hospital of Pittsburgh, the University of Florida College of Medicine—Jacksonville and Mayo Clinic Florida. A Magnet™-designated hospital since 2007, Wolfson Children’s Hospital has been named among the U.S. News & World Report 50 Best Children’s Hospitals year after year, and in 2018, was selected as one of only 13 children’s hospitals in the country as a Leapfrog Top Children’s Hospital, a recognition of patient quality and safety. For additional information, please visit

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Jessica Szalay
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