New Barn Organics, Introduces Updated Brand Name, Adds Natural Products Industry Veterans
New Barn, Inc. announced an updated brand name today, moving from New Barn to New Barn Organics. The company also added food industry veterans Melanie Knitzer, Becca Ray, and Simone Powers to their team.
ROHNERT PARK, Calif., Feb. 23, 2019 /PRNewswire-PRWeb/ -- New Barn, Inc. announced an updated brand name today, moving from New Barn to New Barn Organics. The company also added food industry veterans Melanie Knitzer, Becca Ray, and Simone Powers to their team.
The new brand name better aligns the company's mission with a younger consumer base who increasingly prefer organic foods and beverages. Recent Neilsen data suggest that millennials and Generation Z spend more on organic products than other generations and make more frequent trips to the grocery store to buy them. According to the report, organic products continue to sell at a much higher rate than conventional products.
"We are thrilled to announce our new brand name and some fantastic new folks to our team," say CEO Ted Robb. "We have committed to organic agriculture since day one, and we felt it was important to continue highlighting this commitment right in our brand name, which touches everything we do."
The company also added several industry sales veterans Becca Ray and Melanie Knitzer, who will join current V.P. of Sales, Rick Tidrow to form a national sales team. Together they have over fifty years of combined food and beverage industry experience, having worked with leading brands such as Q Mixers and Honest Tea.
Simone Powers will join the company to support marketing and e-commerce activities. A trained chef and product developer, Simone brings a unique blend of food and marketing experience to New Barn Organics.
"We are so much stronger with the addition of our newest team members," Robb continued. "Melanie and Becca bring industry knowledge and an incredible network to help grow New Barn Organics, and Simone is a special talent, whom we feel brings a unique 'food' perspective to our marketing. We are extremely lucky to have attracted such talented folks to our already strong team."
New Barn Organics is exhibiting at EXPO West (Booth #5023), March 8-11, in Anaheim, California.
About New Barn Organics
New Barn Organics makes and markets best-in-class super-premium Organic Almondmilk and non-dairy Organic AlmondCrème "ice cream." Founded in 2015 by a tight group of natural industry veterans, it has quickly become the nation's leading innovative, branded Organic Almondmilk range in the combined Natural/Specialty channel, guided by the principles of Organic and fewest, cleanest, simplest ingredients. New Barn is distributed nationally to thousands of Natural, Specialty, Conventional, and Mass accounts by UNFI, KeHE and other leading distributors. For more information, visit: http://www.newbarnorganics.com.
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New Barn, Inc. 415.323.5657
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SOURCE New Barn Organics
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