New Book Offers Step-by-Step Guide to Turn “Better for You” Brands into Category Leaders

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Author David Lemley explains how to survive and thrive in a complex retail environment with his guide for better-for-you brands on the path from one of many to category prominence.

New Book: Beloved & Dominant Brands is a guide for better-for-you brands

Beloved & Dominant brands rise above the many competitors in their space because they exist to solve a problem, right a wrong, or serve a purpose. This brand ethos wins converts willing to pay a premium for branded products that align with their own worldview.

Wonder why mission-driven brands attract legions of fans and outperform the competition? As a true believer, David Lemley, author of the newly released book, Beloved & Dominant Brands, has spent years answering that question while helping Better-for-You (BFY) brands change the world for the better.

Lemley identifies the seven marketing essentials needed to catch fire and move into beloved and dominant status. He explains how having a great idea, a killer product and a brand story to match isn’t enough when look-a-likes enter the market and a brand goes from one of a kind to one of many.

“Beloved & Dominant brands rise above the many competitors in their space because they exist to solve a problem, right a wrong, or serve a purpose. This brand ethos wins converts willing to pay a premium for branded products that align with their own worldview,” says Lemley.

This book is for founder-owners, executive management, investors, and marketing leaders in BFY brands across food/beverage, health/beauty, lifestyle and fitness. They will discover ways to hack traditional marketing methods along with practical real world examples that demonstrate what successful Beloved & Dominant brands do when faced with competitors and knockoffs that threaten their very existence.

As a bonus, Lemley provides readers with though-provoking questions to answer at the end of each chapter and reveals the tools needed to be a ‘Robin Hood’: stealing business from competing brands.

Says Dennis Madsen, retired CEO, REI, “Anyone interested in sharpening the focus of their brand will benefit from Mr. Lemley’s insights and systems thinking in this book.”

For more information, please visit: https://www.belovedanddominant.com/

About the Author
David Lemley helps build brands that better-for-you consumers actively crave with their mind, body, and soul. His insight, visioning diagnostics, research analysis and consensus building has helped many brands including, REI, Starbucks, Sur La Table, and Nike become the beloved and dominant brands they are today.

About Retail Voodoo
Retail Voodoo is a U.S.-based brand strategy firm that helps Better-For-You brands with their toughest growth challenges. We deliver breakthrough strategies to build market share and help brands cross over into mass and conventional retailers/grocers. We are the only brand strategy firm with a 25-year track record turning specialty Better-For-You brands into cultural forces and financial powerhouses, while fostering a community of believers. Clients include: Essentia Water, KIND, LesserEvil, Sahale Snacks, Alden’s Organic, Dry Soda, Wedderspoon, Rebbl, Peeled Snacks, Russell Stover, Kar Nut Company, Brooks, Sur la Table, and PCC Natural Markets.

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