New Book Reveals an Innovative Framework for Developing “Insanely Great” Product and Services

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"Designing the Future" details a #lean development framework through which any organization can develop better products and services, and a better future for themselves, their customers, employees, and stakeholders.

The decisions you make during the product and service development process will affect your extended enterprise for years to come, so in a very real sense you are designing your future.

Today’s elite companies know that the ability to consistently create successful new products and services is their most powerful competitive advantage. In addition to providing a robust new development framework, "Designing The Future" shares real world examples from a diverse set of industries including aerospace, energy, software, automotive, healthcare, heavy equipment, and more.

In "Designing the Future," globally recognized lean development expert James Morgan teams up with world-renowned lean management guru Jeffrey Liker to explain how these leading companies are using this powerful new Lean Product and Process Development (LPPD) framework to create better futures for themselves and all their stakeholders.

“The decisions you make during the product and service development process will affect your extended enterprise for years to come, so in a very real sense you are designing your future,” said Morgan. The book is co-published by the nonprofit Lean Enterprise Institute, Boston, and McGraw-Hill, New York.

Morgan and Liker go beyond broad generalizations on how to “be innovative” and dig deeper into the theoretical bedrock and concrete development practices that are generating exceptional results at pioneering LPPD companies. Examples in the book show specifically how companies are redesigning product development systems to consistently design and deliver a progression of market-leading products and services.

“A single hit product does not create a successful business,” writes Alan Mulally, former CEO at Boeing and then Ford, in the Foreword. “It is the ability to deliver great products over and over again and create profitable growth for all stakeholders, your people, customers, dealers, unions, and communities that define a successful enterprise.” Under Mulally, Ford managed the greatest product-led business transformation in recent history.

Product Development Excellence
In "Designing the Future," readers learn what differentiates LPPD from traditional ways of thinking and doing product development and how to:

  • Avoid the “extremes” that turn milestones into a “coercive bureaucracy” and instead turn them into the foundation of a lean development process.
  • Drive out fear – but not accountability.
  • Develop high-performance teams and team members.
  • Cultivate chief architects with complete product and business responsibility.
  • Create flow and reduce rework in the development process.
  • Learn leadership lessons from Alan Mulally and other senior development leaders, as well as the critical elements of a powerful management system

"Designing the Future" also reveals the details behind Toyota’s sustained product and process development excellence and how Ford under Mulally executed one of the most impressive corporate turnarounds in recent history by changing the very fundamentals of how they developed vehicles.

About the Book
"Designing the Future: How Ford, Toyota, and other world-class organizations use lean product development to drive innovation and transform their business"

Editors/Producers/Bloggers: For review copies of "Designing the Future" or to interview the authors, contact LEI Communications Director Chet Marchwinski or 617-871-2930.

James M Morgan, PhD, is senior advisor at the Lean Enterprise Institute and founder of LEI’s LPPD initiative. Prior to joining LEI, he spent more than 30 years in industry as a product development leader including serving more than 10 years as a global engineering director at Ford Motor Company during the product-led revitalization under CEO Alan Mulally. Morgan’s research into product development won a 2005 Shingo Prize, as did his previous book with Jeffrey Liker, The Toyota Product Development System.

Jeffrey K. Liker, PhD, is professor emeritus of Industrial and Operations Engineering at the University of Michigan and president of Liker Lean Advisors, LLC. His books on Toyota’s famed management system, starting with the international bestseller The Toyota Way, have educated a generation of business leaders, Lean practitioners, and others tasked with improving business operations. Liker’s work has earned him 13 Shingo Prizes, as well as membership in the Shingo Academy and the AME Hall of Fame.

About LEI
Lean Enterprise Institute Inc. is a 501(c)(3) nonprofit training, publishing, and research organization based in Boston, MA, with a mission to makes things better through lean thinking and practice to create more value and prosperity while consuming the fewest possible resources. Founded in 1997 by management expert James P. Womack, PhD, LEI conducts research, teaches educational workshops, publishes books and ebooks, runs conferences, and shares practical information about lean thinking and practice. Visit LEI at to learn more.

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Chet Marchwinski
since: 01/2010
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