New Book Shatters Myths About Corporate Culture

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Business development expert Jason Richmond in his book "Culture Spark: 5 Steps to Ignite and Sustain Organizational Growth" reveals a blueprint for corporate leaders and HR professionals.

Jason Richmond

It’s a proven groundbreaking system that every forward-thinking executive should read. --Marshall Goldsmith, Thinkers50 #1 Executive Coach for ten years and New York Times bestselling author.

Business development expert Jason Richmond shatters myths about corporate culture in his new book “Culture Spark: 5 Steps to Ignite and Sustain Organizational Growth.”

Richmond, with more than twenty years of experience guiding startups and Fortune 100s, exposes the misunderstandings common among company executives and delivers insights that help define, diagnose, plan, measure, and sustain an enterprising culture that breeds employee achievement and peak success.

“It’s a proven groundbreaking system that every forward-thinking executive should read,” says Marshall Goldsmith, Thinkers50 #1 Executive Coach for ten years and New York Times bestselling author.

Among the myths smashed by Richmond:

● Developing culture is HR’s job
● Perks and benefits create great culture
● Hiring for culture isn’t all that important
● Great culture must cost a fortune
● Culture is a passing fad
● Culture is created on its own

By debunking myths and defining precisely what culture is, in “Culture Spark” Richmond helps company leaders develop an extensive understanding of the vital impact organizational culture has on everything from recruiting and sales to growth development and succession planning.

Says Richmond, President/CEO and Chief Culture Officer at Chicago-based Ideal Outcomes, Inc., “Culture has become a workplace buzz word and so many corporate leaders do nothing more than pay lip service to the concept. Yet, the right culture makes or breaks an organization’s success. It’s as critical as business, operational, or financial strategy.”

The failure of organization leaders to instill a winning culture is evident in the American workforce. One study, says Richmond, showed that 51 percent of employees is disengaged, causing massive losses in productivity—between $450 and $500 billion a year. In contrast, in another study, organizations with an engaged culture had a 65 percent greater share price increase, 26 percent less turnover, 100 percent more unsolicited employment applications, 20 percent less absenteeism, 15 percent greater employee productivity, and 30 percent greater customer satisfaction levels.

Adds Richmond, “Any organization, large or small, can avoid or recover from stagnation by taking a purposeful approach to build a culture that allows employees to thrive rather than simply survive.”

The five-step plan in “Culture Spark” includes tips, templates, case studies and action plans, a practical proven blueprint that empowers enlightened company leaders to unleash the full power of their most important asset—their people. “Culture Spark: 5 Steps to Ignite and Sustain Organizational Growth” is out now.

About Jason Richmond:
Jason Richmond, President/CEO and Chief Culture Officer at Ideal Outcomes, Inc., is an in-demand keynote speaker, widely recognized as a noted authority on helping companies build strong, sustained revenue growth by empowering their employees and developing energizing office cultures.

During his career of more than twenty years, Jason has assisted companies of all sizes in a wide variety of industries. He has not only worked closely with established Fortune 100 companies to create Leadership Development Journeys, but also provided thought leadership and innovative consulting services to a range of mid-size firms. And he has guided numerous start-ups to build solid foundations that have enabled them to become industry leaders.

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Malcolm Nicholl
@idealoutcomes
since: 03/2016
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Ideal Outcomes, Inc

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